Museum of the Future to Join Austin’s South by Southwest 2025 Event

Photo : Dubai Government Media Office

Dubai’s Museum of the Future, known for its focus on innovation and future trends, has announced that it will take part in South by Southwest (SXSW) 2025. This major global event, which highlights technology, creativity, and culture, will be held in Austin, Texas, from March 7 to 15, 2025.

Over five days, the Museum of the Future will showcase Dubai’s vision for the future through 20 different activities. These will include panel discussions, interactive experiences, and unique exhibits that highlight the role of technology, future forecasting, and cultural evolution.

A Leading Global Event

SXSW is one of the world’s most famous annual festivals. It was first launched in 1987 and has since become a major platform for technology, film, music, education, and culture. The 2024 edition of SXSW attracted more than 300,000 attendees from around the world.

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As part of this year’s participation, Dubai Future Foundation, which oversees the Museum of the Future, will be the official sponsor of SXSW’s 2050 Track. This track will feature discussions about futuristic topics such as lunar colonization, artificial intelligence, and the future of food. The Museum of the Future House has been specially designed to give visitors a unique experience, bringing Dubai’s forward-thinking vision to the global stage.

A Global Platform for Dubai’s Vision

Majed Al Mansoori, Executive Director of the Museum of the Future, emphasized that participating in SXSW is an important opportunity to share Dubai’s innovative spirit with the world. He said, “The Museum of the Future represents the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. By joining SXSW, we want to show how Dubai is working towards a better future for humanity. The Museum of the Future House in Austin will give people a glimpse of why Dubai is becoming a global hub for technology, talent, and investment.”

Visitors to the Museum of the Future House at SXSW will be able to take part in various events, including expert-led discussions and AI-powered interactive experiences. One of the major attractions will be ‘Earth Dreams,’ a digital artwork by internationally recognized artist Refik Anadol. This artwork, which transforms real environmental data into beautiful visual stories, is already displayed on the second floor of the Museum of the Future in Dubai.

Engaging Discussions and Notable Speakers

The event will also feature discussions led by industry experts, astronauts, urban planners, and filmmakers. These sessions will explore key challenges and opportunities in different fields, showing how innovation and creativity are shaping the future.

Some of the prominent speakers at SXSW 2025 will include UAE astronaut Hazzaa Al Mansouri, Canadian astronaut Shawna Pandya, international film producer Gianluca Chakra, and well-known author Geci Karuri Sebina. Emirati animator Mohammed Saeed Harib, the creator of the popular animated series ‘Freej,’ and Butheina Kazim, the founder of Cinema Akil, will also be part of the event, along with several other key industry leaders.

More details about the Museum of the Future’s participation at SXSW 2025 will be shared on its official social media platforms: @museumofthefuture.

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