Xposure 2026 Trade Pavilion Draws Strong Visitor Rush

The trade pavilion and exhibition show at the Xposure International Photography Festival 2026 is witnessing strong visitor engagement, as photography enthusiasts and industry professionals explore the latest equipment, training programmes, and production solutions in Sharjah.

Now in its 10th edition, the festival is seeing steady enquiries and sales across the trade area, especially during the opening weekend. Visitors include beginners seeking hands-on learning as well as professionals upgrading advanced photography gear.

One of the major highlights is the Nikon stand, which is hosting a dedicated Nikon School. The school offers 90-minute educational sessions led by experienced photographers, covering wedding, wildlife, portrait, and landscape photography. According to Joanna Enrique, Head of Nikon School for the Middle East and Africa, the programme combines free learning sessions with live demonstrations, giving visitors direct access to expert guidance and practical experience.

Phase One, a leading medium-format camera manufacturer, is showcasing its XF 100MP camera system, designed for high-end professional use in sectors such as automotive and fashion photography. Brand ambassador and marketing manager Mahmoud Chamseddin said the system delivers exceptional image quality, featuring a large sensor capable of capturing up to 65,000 colour shades. The camera is priced at AED 55,000.

Dubai-based HotCold Studio, an authorised Phase One dealer, is also participating in the pavilion. Along with its rental studio services, the company is running a podcast studio at Xposure, hosting discussions focused on medium-format photography, especially for professionals transitioning from film to digital systems.

GrandStores, which operates showrooms in Dubai and Abu Dhabi, is presenting Fujifilm’s newly launched GFX Eterna 55, also priced at AED 55,000. The company is offering complete solutions for individuals and businesses setting up photography studios or production houses, including equipment selection and installation support.

Other exhibitors include M.K Trading, showcasing the Sigma 200mm F2 DG OS lens, widely used in sports photography, along with accessories such as camera bags, monitors, and microphones. DigiTech, an authorised distributor for Sony and Canon, is focusing on professional film production equipment.

The Xposure International Photography Festival 2026 is being held under the theme “A Decade of Visual Storytelling” and runs from 29 January to 4 February 2026 at Aljada, Sharjah, United Arab Emirates.