Thriwe Sponsors Emirates NBD CEO Masters 2026 in Dubai

Dubai, UAE :

Thriwe, a leading technology-driven “benefits-as-a-platform” company, proudly participated as a Silver Sponsor at the Emirates NBD CEO Masters 2026, held on 9 January at the prestigious Montgomerie Golf Club Dubai in Emirates Hills. Known for its championship-level design, the venue provided an exceptional setting for a premier golf and networking event that brought together senior executives, founders, investors, and government officials.

The tournament featured competitive golfing followed by an exclusive networking evening aimed at fostering meaningful business connections. Adding to the event’s prestige, former Indian cricket captain Kapil Dev attended, sharing insights from his illustrious sporting career and presenting trophies to the top performers. His presence made the awards ceremony particularly memorable.

Dhruv Verma, Founder & CEO of Thriwe, said, “The CEO Masters is an excellent platform for uniting leaders across industries. At Thriwe, we are proud to support events where sport, business, and community converge. Dubai’s growing golf culture and world-class infrastructure make this a unique opportunity to cultivate strong professional networks.”

Alongside Thriwe, numerous partners and local brands contributed to creating the iconic CEO Masters experience, with Emirates NBD serving as the Title Sponsor. Russell Yeomans, founder of Sport2Business Events (part of WPSL Services), highlighted the event’s success: “The Emirates NBD CEO Masters continues to be one of the most respected gatherings on our annual calendar. The business community’s response inspires us to raise standards each year. In 2026, we were honored to welcome Kapil Dev and continue our collaboration with Thriwe, whose support enhances the participant experience. We are now planning to take the CEO Masters global, following successful editions in Kenya and Mauritius in 2025, with upcoming events in India, Indonesia, and the UK.”

By combining world-class amenities, distinguished guests, and flawless organization, the CEO Masters 2026, powered by Thriwe, has once again highlighted the dynamic synergy between sports and business in the UAE, setting an inspiring tone for the year ahead with a series of elite golfing and leadership engagements.