The Little Things Launches First DIFC Pop-Up Store in Dubai

Dubai, February 27: The Little Things (TLT), a leading collectibles and premium toy retailer, has unveiled its first-ever pop-up store at Gate Avenue 4 in the Dubai International Financial Centre (DIFC). The move represents a significant milestone in the brand’s expansion, targeting Dubai’s growing market for premium toys and collectible items.

Strategically located in the heart of Dubai, the store aims to attract a diverse audience, including professionals, families, lifestyle enthusiasts, and collectors. The pop-up features artistic design elements that create an immersive shopping experience while reflecting DIFC’s dynamic and creative environment.

Hassan Tamimi, CEO of The Little Things, said, “The UAE hosts a wide-ranging collector base, from casual enthusiasts to serious connoisseurs. There is strong demand across both premium and accessible collectibles, including trending, celebrity-endorsed items and high-end display pieces such as statues.”

The DIFC pop-up offers a wide variety of collectibles, ranging from children’s toys and blind boxes to die-cast cars, anime figures, and limited-edition items. Notably, the store features high-end statues and premium replicas, including TLT-exclusive Funko releases and numbered collectibles from renowned brands like Figurama Collectors and Tsume Art. Certain Funko and POP MART releases will also be available in Dubai ahead of other TLT stores.

Designed as an intimate retail concept, the pop-up will host curated activations tailored to the DIFC community. In early March, TLT will collaborate with MINILIKE to present a Sanrio Hello Kitty and Friends-themed store experience, attracting fans and collectors of all ages.

Looking ahead, Tamimi outlined the brand’s regional and international growth plans. TLT will soon open a new branch at Yas Mall in Abu Dhabi and is exploring expansion opportunities in Bahrain, Kuwait, Lebanon, Europe, the USA, and East Asia, in collaboration with partner Spacetoon.

“With exclusive launches and carefully curated collections throughout the year, our DIFC pop-up offers a unique destination for collectors and pop-culture enthusiasts,” added Tamimi.