RTA Unveils Next-Gen Services Under ‘360 Vision’ Initiative

Photo: Dubai Government Media Office

Dubai’s Roads and Transport Authority (RTA) has introduced a new initiative called ‘360 Vision,’ aimed at making its services better and more accessible for customers. This initiative is part of RTA’s efforts to provide smooth, digital, and proactive services without requiring people to visit service centers in person. Instead, customers can access these services through digital platforms, including the "Dubai Now" app.

Major Enhancements in Licensing Services

As part of this initiative, RTA has made several improvements to driver and vehicle licensing services. These upgrades are designed to make services easier, faster, and fully digital, ensuring customers can complete their tasks without waiting in long lines.

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Customer Happiness and Digital Transformation

His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of RTA, highlighted that these efforts align with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, who aims to make Dubai the best city in the world to live in.

Al Tayer also credited the success of this initiative to the ongoing support and guidance of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai. He emphasized RTA’s dedication to using smart technology to enhance its services and provide a better customer experience.

Thanks to these improvements, the customer happiness index has reached an impressive 98.9%. Service accessibility has improved by 96%, and waiting times have been completely eliminated for 82 services. Digital adoption of RTA services has also increased significantly, reaching 96% by the end of 2024.

Automated and Smart Services

RTA has completed Phase II of the ‘360 Services Policy,’ transforming a large part of its driver and vehicle licensing services into a fully digital format. This phase represents 40% of RTA’s total services and has significantly improved efficiency. Some key achievements of this phase include:

• No waiting time for 82 services.

• In-person visits are no longer needed for 63 services.

• Service steps were reduced by 36%.

• Digital service availability expanded by 61%.

Collaboration and Future Plans

In 2024, RTA worked closely with 32 partners from the public and private sectors to ensure smooth service integration. This collaboration enhanced 71 services, allowing people to use them without needing to complete extra steps or meet specific requirements beforehand.

Looking ahead, RTA will begin Phase III of the policy this year. This next phase aims to further improve all RTA services, making them even more efficient and user-friendly. The goal is to ensure a seamless experience for all customers while continuing to raise customer happiness levels.

With these ongoing improvements, RTA is working towards creating a smarter and more convenient service system that meets the needs of Dubai’s residents and visitors.

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