Post by : Bianca Qureshi
Abu Dhabi, UAE – LuLu Exchange, one of the UAE’s most trusted financial services providers and part of LuLu Financial Holdings, has entered into a strategic partnership with Abhi Middle East Limited — the next-generation neo bank supported by Hub71 and the Abu Dhabi Investment Office (ADIO), with financing enabled by Commercial Bank International (CBI). This collaboration aims to empower workers across the UAE by offering instant access to their earned wages along with fast, secure, and convenient cross-border remittance services.
Through this partnership, employees will gain the ability to access their Earned Wage Access (EWA) anytime, without having to wait for their scheduled payday. They can instantly transfer funds to their families back home, ensuring timely financial support and peace of mind. This solution is especially beneficial for the UAE’s large expatriate community, who rely on monthly remittances to provide essential support to loved ones abroad.
By combining LuLu Exchange’s expansive network, strong market presence, and long-established expertise in remittances with ABHI’s advanced EWA technology, the initiative is set to redefine how workers manage and move their money. The partnership highlights LuLu Exchange’s ongoing commitment to leveraging innovation to expand financial access and elevate the customer experience. For ABHI, the collaboration reinforces its mission to promote inclusive, technology-driven financial solutions that equip individuals with tools for financial stability and independence.
“At LuLu Exchange, we believe timely access to earnings is essential for every worker,” said Thampi Sudarsanan, CEO of LuLu Exchange, UAE. “This partnership ensures that employees can support their families with greater control, flexibility, and dignity. By merging ABHI’s innovative EWA technology with our trusted remittance ecosystem, we are creating a powerful framework that puts customer empowerment at the forefront.”
Omair Ansari, Co-Founder & CEO of Abhi Middle East Limited, commented: “Partnering with LuLu Exchange—an institution synonymous with trust and wide accessibility—allows us to help workers take charge of their earnings and ease the burden of financial delays. Integrating ABHI’s technology with LuLu’s deep-rooted market expertise marks a significant step toward expanding financial inclusion and enabling true economic empowerment across the region.”
Founded in 2021, ABHI has rapidly expanded across Pakistan, the UAE, and Saudi Arabia, offering employees and businesses fast, reliable, and transparent on-demand liquidity solutions. With more than 1 million users, over 5,000 businesses onboarded, and $500 million in processed transactions, ABHI continues to deliver meaningful financial empowerment to individuals and SMEs across the region.
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