Umm Al Qura Launches Unified Digital Platform for Masar Developers

Riyadh, Saudi Arabia – 2 February 2026: Umm Al Qura for Development & Construction Company, the proud owner, developer, and operator of the landmark Masar Destination in Makkah, has officially launched a groundbreaking unified digital platform dedicated to property ownership within the Masar Destination through its network of approved developers.

This innovative platform, available in both Arabic and English, offers comprehensive, accurate, and real-time information about all approved developers operating within Masar. By centralizing property ownership data, the platform significantly enhances transparency and fosters a highly regulated, seamless urban environment. It reflects Umm Al Qura’s commitment to responsible urban development and its mission to preserve the unique cultural identity of Makkah while elevating the quality of life for residents and visitors alike.

The launch took place during the company’s participation at the prestigious Future Real Estate Forum 2026, the Kingdom’s leading industry event that attracts wide international attention, featuring participants from over 120 countries and more than 300 global speakers.

Mr. Yasser Abuateek, Chief Executive Officer of Umm Al Qura for Development & Construction Company, highlighted the strategic importance of this initiative, stating, “The introduction of the unified digital ownership platform at Masar represents a pivotal advancement in promoting transparency and innovation within the real estate sector. It aligns perfectly with Saudi Vision 2030’s objectives to drive digital transformation and sustainable urban development. This platform not only boosts market confidence but also provides a diverse range of property options tailored to meet the evolving needs of residents within a modern, integrated urban setting.”

Masar Destination is the largest urban development project in Makkah, covering an expansive area of over 1.2 million square meters. The project’s diverse portfolio includes hotels, residential and hotel apartments, alongside integrated commercial and medical facilities, all designed to create an advanced urban environment that caters to both visitors and permanent residents.

In recent developments, Masar has secured multiple development agreements with leading developers and investment funds, amounting to a total investment exceeding SAR 63 billion. These agreements encompass acquisition and infrastructure investments, further cementing Masar’s position as one of the Kingdom’s foremost investment hubs and a model for future urban development.