Shopathon 2025 Concludes with Grand Gold Prize Finale

Line Investments & Property SP LLC has successfully concluded its flagship retail campaign, Shopathon 2025, with a spectacular grand finale celebration held at the Grand Arena on 03 January 2026. The event marked the culmination of a vibrant month-long retail extravaganza that brought together shoppers, families, and communities across Abu Dhabi, Al Ain, and Al Dhafra.

The highlight of the grand finale was the much-anticipated announcement of the 1 KG Gold Bar grand prize, awarded to the lucky winner, Mr. Satish Kumar. The felicitation ceremony added an atmosphere of excitement and celebration, bringing Shopathon 2025 to a memorable close and reinforcing the campaign’s reputation as one of the region’s most rewarding retail initiatives.

The event was honoured by the presence of several distinguished guests and senior leaders from Lulu Group and Line Investments & Property. Among those in attendance were Mr. Ashraf Ali M.A., Executive Director – Lulu Retail; Mr. Ananth A.V, COO & Director, Lulu International Holdings; Mr. Gogi George, Director – Asset Management, Lulu International Holdings; Mr. Wajeb Al Khoury, Director, Line Investments & Property; and Mr. Biju George, General Manager, Line Investments & Property (Abu Dhabi & Al Ain). The dignitaries jointly felicitated the winner, lending prestige and significance to the occasion.

The success of Shopathon 2025 comes at a time of sustained growth for Line Investments & Property, reflected in improved leasing performance, higher occupancy levels, and enhanced retailer engagement across its extensive mall portfolio.

Commenting on the campaign’s success, Mr. Wajeb Al Khoury, Director of Line Investments & Property, said:
“Shopathon continues to reflect our commitment to delivering rewarding experiences that bring communities together. The overwhelming participation and enthusiasm witnessed across our malls is truly encouraging. The 1 KG Gold Bar represents our dedication to creating extraordinary opportunities for our valued shoppers.”

Echoing this sentiment, Mr. Biju George, General Manager of Line Investments & Property (Abu Dhabi, Al Ain & Al Dhafra), added:
“The response to Shopathon 2025 has exceeded expectations. Our focus remains on creating memorable moments with every visit, and we look forward to welcoming more families through engaging campaigns and celebrations in the future.”

Shopathon 2025 was successfully rolled out across a diverse portfolio of malls managed by Line Investments & Property, including Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Madinat Zayed Shopping Centre, Forsan Central Mall, Mazyad Mall, Al Raha Mall, Al Falah Central Mall, Al Foah Mall, Barari Outlet Mall, Shawamekh Central Mall, and Al Dhafra Mall.

The grand finale concluded on a high note, reaffirming Line Investments & Property’s commitment to delivering engaging retail experiences, innovative promotional campaigns, and exceptional value, while strengthening meaningful connections between its malls and the communities they serve.