Legend Group Unveils AED 500m Auto Hub in Jafza

Dubai-based Legend Holding Group has confirmed a major AED 500 million expansion in Jebel Ali Free Zone, moving ahead with plans to develop a one-million-square-foot regional headquarters and export hub that will anchor its growing automotive operations. The project marks one of the company’s largest regional investments and comes as Dubai accelerates efforts to strengthen its advanced manufacturing and mobility sectors.

The new complex will function as the main base for Legend Motors, covering vehicle storage, preparation, distribution and aftersales services for more than 100 international markets. Work on the site will roll out in two phases. The first phase, scheduled for completion in April 2026, will accommodate up to 5,000 vehicles. The second phase will expand the site into a multi-storey facility capable of handling more than 20,000 vehicles by January 2028, significantly increasing the company’s export capacity.

The development is designed as part of an integrated ecosystem, featuring automated systems for vehicle management and logistics. Solar power installations are expected to cut on-site energy use by nearly 15%, supporting the emirate’s broader shift toward sustainable industrial operations. A dedicated motorcycle assembly line will also be part of the complex, with the capability to produce up to 10,000 electric and non-electric units annually for GCC markets.

Once the new hub becomes fully operational, Legend Motors is expected to manage an annual vehicle inventory of over 120,000 units, adding fresh momentum to one of Jafza’s strongest and fastest-growing sectors. The expansion is also projected to generate new skilled roles across engineering, logistics and operations, contributing to the UAE's wider industrial talent pool.

Jafza currently hosts more than 940 automotive companies and benefits from its direct link to Dubai’s port and multimodal logistics infrastructure. Legend Holding Group’s move adds scale to the free zone’s automotive cluster at a time when the Dubai Auto Market—spanning 22 million square feet—is taking shape as one of the world’s largest dedicated automotive trade hubs.

The company’s investment reinforces Dubai’s position as a competitive manufacturing and re-export base, supporting the emirate’s push to build a world-class mobility ecosystem aligned with global demand and future transport trends.