GulfHost 2024: Shaping the Future of Hospitality and Foodservice in MENA

Photo : Dubai government media office

The hospitality and foodservice sectors in the Middle East and North Africa (MENA) region are poised for transformation with the return of GulfHost, the region’s premier trade event for hospitality and foodservice equipment. Scheduled to run from 5 – 7 November 2024 at the Dubai World Trade Centre, GulfHost 2024 is set to showcase the latest industry innovations and provide a dynamic platform for business networking and growth. Attracting over 25,000 professionals from around the world, this year’s event reaffirms Dubai’s position as a leading global hub for the hospitality and foodservice industries.

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This three-day event will bring together key industry players, including top-tier brands, decision-makers, and innovators, all eager to explore the latest developments and emerging trends. With more than 350 exhibitors from over 35 countries, GulfHost will highlight an expansive range of foodservice equipment and technology solutions. Countries new to the event, such as Brazil, Indonesia, Czech Republic, Finland, Japan, Estonia, and Australia, will be showcasing their unique offerings, further diversifying the range of products on display. GulfHost 2024 will also feature dedicated country pavilions for Italy, Germany, the UK, France, Spain, Brazil, China, Portugal, India, and Turkiye, making it a true global gathering in Dubai. 

The event arrives at a critical time for the MENA region’s hospitality industry, which is experiencing a growth rate of over 11% annually and is projected to reach USD158 billion within the next decade. GulfHost’s platform will enable businesses to capitalize on this booming market, offering valuable opportunities to foster partnerships, unveil cutting-edge products, and stay updated on the sector's future direction. 

Trixie LohMirmand, Executive Vice President of Dubai World Trade Centre, emphasized the event’s role in advancing the industry, stating, “As Dubai continues to lead the region’s hospitality and foodservice industries, GulfHost 2024 will serve as a dynamic platform for driving innovation, fostering sustainability, and empowering businesses to thrive in a rapidly evolving market. This year’s event not only highlights the latest advancements in foodservice equipment and technology but also addresses the industry's critical need for solutions that enhance operational efficiency without compromising on service excellence. We are excited to welcome exhibitors, buyers, and thought leaders from around the globe to explore the future of hospitality and foodservice together.”

A highlight of GulfHost 2024 will be the emphasis on cutting-edge technology aimed at driving efficiency and innovation across the industry. From AI-integrated systems and smart kitchen solutions to modular designs and sustainable practices, exhibitors will showcase the tools and techniques set to redefine operational excellence in hospitality. Attendees will witness the latest developments in energy and water conservation, as well as customized equipment designed to meet the evolving needs of today’s businesses. Notable companies like Cambro, Fetco, Franke, Hobart, Middleby, Marmon Foodservice Technologies, MKN, Nuova Simonelli, UNOX, Welbilt, and WM will present pioneering solutions that align with sustainability goals while enhancing operational effectiveness.

Ali Group, a prominent name in foodservice, will bring some of its prestigious brands to GulfHost 2024. Michele Romano, the group’s Business and Brand Development Director for EMEA and APAC, shared his enthusiasm for the event, stating, “GulfHost has definitely become the forefront of foodservice equipment exhibitions in the Middle East & GCC. It represents the ideal showcase for companies willing to invest and support the industry in the region. We at Ali Group are exhibiting at this show with some of our prestigious brands, ready to share the latest products and innovations with the valuable Middle Eastern audience. Our commitment to sustainability, cost efficiency, and automation is the result of day-to-day decisions, a different way to approach a new product and the world.”

The Foodservice Excellence Summit at GulfHost will offer participants a wealth of insights from more than 70 industry experts. This summit, presented in partnership with the Foodservice Consultants Society International (FCSI), will feature talks and workshops led by global leaders in F&B operations, procurement, and culinary arts. Notable speakers include Andy Cuthbert, President of the World Association of Chefs Societies; Kareem Abughazaleh, CEO and Founder of Foodie Holdings; Hadrien Villedieu, Chef/Owner of Chez Wam; Nick Comaty, COO of EatX; Tom Kooij, F&B Director at Mandarin Oriental; Moritz Neumann, Culinary Director at JW Marriott Marquis; and Firas Alsahin, Co-Founder & Design Director of 4Space Design. These industry leaders will address essential topics, including the latest advancements in foodservice design, procurement best practices, and strategies for adapting to a rapidly changing market.

New to GulfHost this year, the Coffee Experience Lab will explore the rich heritage of ethnic coffee with demonstrations, tastings, and interactive workshops. Over 30 coffee experts will engage attendees in the artistry of brewing, sharing insights into the unique traditions and techniques that define ethnic coffee. Visitors can look forward to masterclasses and presentations that explore how innovative practices are shaping the coffee industry, with brands showcasing their distinct approaches to sourcing, roasting, and brewing.

With a comprehensive program and a host of industry-defining features, GulfHost 2024 stands as a landmark event, providing professionals from across the globe with unparalleled access to the trends and innovations that are transforming the hospitality and foodservice industries. Dubai’s role as a major international hub is further solidified as it welcomes businesses, experts, and visionaries to this influential gathering, offering insights that will shape the future of hospitality in MENA and beyond.

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