EXEED Opens World’s Largest Showroom in Riyadh, Saudi Arabia

Riyadh, Kingdom of Saudi Arabia – 19 January 2026:

Arabian Heritage Motors, part of Al Ghurair, has officially launched the world’s largest EXEED showroom in Riyadh, marking a significant milestone in the brand’s expansion in the Kingdom. The flagship facility integrates sales, after-sales services, and customer engagement into a seamless experience, strengthening EXEED’s long-term operations and presence in Saudi Arabia.

The launch event in Riyadh was attended by John Iossifidis, Group CEO of Al Ghurair, senior executives from Arabian Heritage Motors and Chery International Group, as well as government representatives, industry leaders, and media personnel. The event underlines the growing demand for premium automotive solutions and EXEED’s commitment to delivering a superior ownership experience.

The decision to establish this flagship in Riyadh reflects the Kingdom’s rapidly evolving mobility landscape and the opportunities presented by Saudi Vision 2030. Riyadh’s strategic position, combined with strong local partnerships and a growing automotive market, made it the ideal location. Spanning 5,000 square meters, the showroom is designed to support the entire customer journey, featuring a fully integrated service centre and a dedicated training facility to equip staff with technical and non-technical skills.

In his opening remarks, John Iossifidis, Group CEO of Al Ghurair, said:
"Saudi Arabia is central to our regional strategy. This is a young, dynamic market where customers expect consistency and high-quality after-sales support. We are committed to building trust through excellence and long-term investment, setting a benchmark for the industry in Riyadh."

Oscar Rivoli, CEO Motors, Al Ghurair Mobility, added:
"Saudi Arabia is a priority market with the largest passenger car market in the GCC and a young population driving evolving expectations. Our approach leverages decades of partnership-led growth, with sustainability at its core. We aim to deliver a premium experience supported by consistent performance and trusted after-sales support."

Kyle Chen, Country Director of EXEED, emphasized:
"Riyadh is a strategic choice for this flagship, reflecting our confidence in the Kingdom’s investment climate. Saudi Vision 2030 aligns perfectly with our sustainable growth strategy. Backed by Chery International Group’s global footprint, including 157 showrooms in 22 markets and exports of over 1.3 million vehicles in 2025, this new site supports the next phase of our growth in Saudi Arabia."

EXEED operates under the broader Chery International ecosystem, which employs over 80,000 professionals globally. The brand offers six models and serves multiple international markets. To enhance customer support in the region, Chery International inaugurated a 12,000-square-meter spare parts warehouse in Jebel Ali, Dubai, in December 2024. The facility, stocked with over 20,000 parts, ensures faster response times and improved after-sales service for Saudi Arabia and the GCC.

This landmark showroom exemplifies EXEED’s commitment to premium automotive experiences, operational excellence, and long-term investment in the Kingdom’s mobility transformation.