Photo: Abu Dhabi Media Office
Aldar has launched its own Customer Experience Academy, known as the Aldar CX Academy. This initiative is part of the company's mission to enhance customer experience and bring a hospitality-driven mindset to all areas of its business. To develop and design its courses, Aldar has partnered with the Abu Dhabi Hospitality Academy – Les Roches.
The Abu Dhabi Hospitality Academy – Les Roches is focused on setting new standards in hospitality education. By blending global expertise with the deep-rooted traditions of Emirati culture, the academy aims to create a unique learning experience. This vision aligns perfectly with the Aldar CX Academy, which is built on the principles of traditional Emirati hospitality.
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The core values of Emirati hospitality will play a key role in shaping the academy’s curriculum. These values include generosity, prioritizing relationships over transactions, striving for excellence, respecting all cultures, and building long-lasting connections. The academy’s goal is to support the Abu Dhabi Customer Experience Strategy and strengthen the emirate’s reputation for world-class service in various industries.
The Aldar CX Academy aims to transform the customer experience at every interaction point. It will train more than 30,000 employees, including both direct and indirect staff, from senior management to frontline workers. Employees across Aldar’s businesses—such as sales, community management, facilities management, retail, hospitality, and education—will receive training. The first courses are expected to begin by the end of the first quarter of 2025, and a state-of-the-art facility is planned for Yas Island.
Talal Al Dhiyebi, Group CEO of Aldar, shared his thoughts on this initiative, saying, “At Aldar, we are committed to delivering exceptional customer experiences. Hospitality is a universal language of care, connection, and excellence. By launching the Aldar CX Academy, we are investing in creating extraordinary moments for our customers, investors, visitors, partners, and employees, all infused with authentic Emirati hospitality.”
He further added, “Through our partnership with Abu Dhabi Hospitality Academy – Les Roches, we are providing our people with the skills and mindset to exceed expectations. This is about more than just service; it is about fostering a culture of generosity and human connection that defines who we are as a company.”
Georgette Davey, Managing Director of Abu Dhabi Hospitality Academy – Les Roches, expressed her excitement about the collaboration, stating, “We are proud to work alongside Aldar, a company that understands the power of hospitality in driving excellence across industries. By launching this academy, Aldar is setting a new benchmark in customer experience and service. We are honored to be part of this journey in shaping the future of hospitality, innovation, and meaningful human connections.”
The academy is a crucial part of Aldar’s updated Customer Experience Strategy, which focuses on designing outstanding products and delivering memorable experiences to customers.
As part of this partnership, Aldar will also create opportunities for students of Abu Dhabi Hospitality Academy – Les Roches to gain hands-on experience in real-world business settings. This will allow them to develop their skills in high-quality operations while introducing new talent and fresh ideas into Aldar’s business ecosystem. Additionally, students will have job placement opportunities within Aldar, supporting their career growth and integrating them into the expanding workforce of the hospitality and service industries.
With this initiative, Aldar is not just improving service standards within its own operations, but also contributing to the broader vision of making Abu Dhabi a leader in customer experience and hospitality excellence.
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