ForsaTEK 2024: Emirates Group Unveils Futuristic Tech

The second edition of ForsaTEK showcased groundbreaking innovations, attracting hundreds of attendees. Hosted by the Emirates Group, the event featured technology showcases, industry partnerships, start-ups, and influential speakers. Highlights included a robotics zone and demonstrations of futuristic tech. The event was inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum and attended by dignitaries and Emirates Group executives, reinforcing its significance in fostering innovation.

HH Sheikh Ahmed emphasized the importance of technology and innovation in launching ForsaTEK, aligning with the industry's vision and global role. The event aims to showcase innovation in action and foster collaboration among stakeholders, from government entities to start-ups and industry leaders, to bring revolutionary solutions to the table. Last year's event proved valuable for learning and networking, and this year's edition expanded on those efforts.

HE Dr. Sultan bin Saif Al Neyadi delivered the first keynote speech, focusing on the importance of youth in innovation. This was followed by thought-provoking panel discussions on corporate ventures, humanoid robots in aviation, AI's intersection with other technologies, Dubai’s role in shaping the future, innovation proximity, and the relentless march of robotics.

Senior executives and thought leaders from Dubai Future Foundation, Meta, Microsoft, Block Gemini, Boardwalk Robotics, and prestigious universities shared their visions, perspectives, and challenges at the event. The Emirates Group’s senior leadership addressed how innovation will shape the travel industry.

At ForsaTEK, the Emirates Group announced its agreement with Onyx by J.P. Morgan, the firm’s blockchain business unit, and the first organization to come under the Group’s recently launched Blockchain Development Centre. The collaboration will focus on research and development, education, and implementation of blockchain technology, providing the Group with cutting-edge finance blockchain solutions tailored to the aviation industry, enhancing its financial operations and customer experiences.

The Group’s Blockchain Development Centre has four pillars: collaboration and advocacy; R&D; education and coaching; and innovation.

This year, the Emirates Group’s partners captivated visitors with an eclectic and engaging mix of innovation and technology. Demos included AI-centred activations by AWS, a caged drone by e&, a Gen AI Avatar by Microsoft, and a Smart Trolley by Airbus. EasyMile showcased its drones and autonomous vehicles, HiveRobotics its cleaning bot for aircraft seats, Holoplot its innovative audio technology, SITA its Flexbox, and the Technical University of Munich its futuristic robotic skins. Web3 demos included spatial computing, blockchain, and biometric payments.

Start-ups from the Aviation X Lab and Intelak accelerator programmes participated in a souk-style space to demonstrate their ideas and innovative tech. They pitched their POCs (proof of concept) and their vision to revolutionize aviation and travel to a large audience of VIPs, investors, and the wider tech industry.

ForsaTEK also aims to inspire and educate youth, with university and secondary school students attending the event in large numbers. Prizes were awarded to students who best addressed a challenge launched in April on how wearable technology can be used to support baggage handlers at Dubai Airport.

*ForsaTEK is derived from ‘Forsa,’ meaning ‘your opportunities’ in Arabic and is also a play on ‘technology’ and Emirates (code ‘EK’).

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