Driving Digital Transformation in Saudi Arabia: Mada and Seamless Saudi Arabia’s 2024 Collaboration Aligned with Vision 2030

Seamless Saudi Arabia, the premier event for payments, fintech, and digital commerce in the Middle East, has officially announced the renewal of its strategic partnership with mada, the national payments scheme. This collaboration marks an exciting development for the third edition of Seamless Saudi Arabia, set to take place from October 22 to 24 at the Riyadh Front Centre.

Building on the remarkable success of Seamless Saudi Arabia 2023, the renewed partnership aims to create a comprehensive agenda focused on exploring the latest innovations and trends in the payments industry. The event will serve as a significant platform for industry leaders, innovators, and entrepreneurs from around the globe to converge and engage in discussions about market disruptors and the transformative technologies shaping the landscape of digital commerce.

Attendees can look forward to insights from globally recognized speakers representing prestigious organizations such as the World Economic Forum, Alrajhi Bank, Riyad Bank, Saudi Awwal Bank, Arab National Bank, Bank Aljazira, Bank Albilad, Gulf International Bank, Abu Dhabi Islamic Bank, United Arab Bank, Disney, noon, Hilton, Cenomi, Panda Retail, Brands for Less Group, Alsulaiman Group, Apparel Group, and Abdullah Al-Othaim Markets, among many others. These thought leaders will share their expertise at an exclusive conference designed to ignite new ideas and inspire attendees across various sectors.

In addition to the insightful discussions, Seamless Saudi Arabia will host over 600 companies showcasing their latest innovations across multiple sectors, including payments, fintech, e-commerce, retail, home delivery, and digital marketing. Some of the top exhibitors at this free-to-attend event include notable names like 7X, Channels by stc, Geidea, AU, ANB, Bayan Credit Bureau, Elm, Foodics, Mastercard, Neoleap, Nami, OneCard, SingleView, Tiqmo, Unifonic, ValueFirst, and ZAPS, among many others. 

The partnership also sees the involvement of key partners, including Fintech Saudi as the Strategic Fintech Partner and Monsha'at as the Knowledge Partner. These collaborations further enhance the event's credibility and align it with the rapidly evolving fintech landscape in the region.

Joseph Ridley, General Manager of Terrapinn Middle East, the organizers behind Seamless Saudi Arabia, expressed enthusiasm about the partnership, stating, “We are thrilled to continue the strategic partnership with mada in 2024. Their expertise and leadership in the payments and digital commerce industry make them the right partner as we work together to deliver a world-class event that meets the needs of the industry in these ever-evolving times.”

As Seamless Saudi Arabia approaches, excitement is building around the opportunity for industry professionals to connect, collaborate, and explore the future of payments and digital commerce in one of the region’s most dynamic markets. The event promises to be an essential gathering for anyone looking to stay at the forefront of the fintech revolution.

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