Tommy Hilfiger Debuts Spring 2024 Tommy Jeans Collection

_{Pic: PVH Corp}

Tommy Hilfiger Unveils Tommy Jeans Spring 2024 Collection, Embracing Denim Essentials for a New Generation's Dress Code. The line blends Americana prep, streetwear, and West Coast sport influences. The collection features versatile outerwear, including bomber jackets and Aiden baggy fit jeans. East Coast prep meets modern flair in Oxford shirts and cricket jumpers. Collegiate essentials from the '90s and '00s are reinvented with new takes on varsity jackets and collegiate sweaters in a red, white, and blue palette. The collection also explores the fusion of laid-back and formal with all-denim looks, showcasing boxy pam print jackets with relaxed fit jeans or denim mom jackets paired with gingham cotton mini dresses.

In line with Tommy Hilfiger's brand platform celebrating meaningful connections, the Tommy Jeans campaign features five creators—Nelson Gariba, Mia Regan, Kit Price, Kicki Yangz, and Dahana De Caro. Captured by photographer Tyrell Hampton, the campaign highlights their unique perspectives, embodying the spirit of their generation. The cast enjoys a relaxed weekend in Tommy Jeans essentials, epitomizing the Classic American Cool lifestyle.

Reflecting on the enduring appeal of denim, Tommy Hilfiger remarked, “Seasons change, trends come in cycles, yet denim always endures. We are proud to do what we do best—creating a contemporary collection of denim for every occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and summer.

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