RTA Grants Al Fardan Exchange Naming Rights For Al Khail Metro Station

Photo : Dubai Government Media Office

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Al Fardan Exchange, granting the financial services company the naming rights for Al Khail Metro Station. As part of this deal, the station will now be called Al Fardan Exchange Metro Station.

This agreement is a major branding opportunity for Al Fardan Exchange, allowing the company to increase its visibility by reaching the thousands of commuters who use the Dubai Metro every day. With its prime location, the metro station will serve as a platform for Al Fardan Exchange to directly connect with a diverse group of passengers.

Enhanced Brand Presence with Smart Solutions
Under the agreement, Al Fardan Exchange will have exclusive branding rights at the station. The company plans to introduce modern technology and interactive features to create a better experience for commuters. This will include smart solutions that make it easier for passengers to engage with the brand while traveling through the metro station.

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RTA Highlights the Value of Public-Private Partnerships
Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, expressed his excitement about the partnership. He called the deal a significant step towards building a long-term, mutually beneficial relationship between the public and private sectors.

Kalbat said, “The metro station naming rights initiative is a key part of our public-private partnerships. It allows companies like Al Fardan Exchange to collaborate with the government to support economic growth. Our government encourages such partnerships to help drive the country’s progress.”

He added that RTA remains committed to working closely with private companies. These collaborations not only benefit the businesses but also support the economy by creating job opportunities and encouraging knowledge-sharing between different sectors.

Al Fardan Exchange Looks Forward to Greater Customer Engagement
Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, shared his pride in being part of this partnership. He described the collaboration as a reflection of the company’s values, which combine Emirati heritage with a forward-thinking approach.

“Dubai’s metro system is a symbol of the city’s innovative transportation network,” Al Fardan said. “We are excited to be associated with such an important part of Dubai’s infrastructure. This partnership will help us stay closer to our customers and offer them more meaningful experiences.”

He further explained that millions of people rely on the metro every day, making it an ideal place to engage with the public and promote the company’s financial services.

Station Renaming and Signage Update
RTA has announced that the station’s name will officially change from April to the end of June 2025. During this time, the authority will update the external and internal signage at all metro stations. The new name will also appear on digital platforms, RTA’s public transport apps, and onboard audio announcements.

Passengers are encouraged to take note of the name change. RTA staff will be available at the stations to assist commuters with any questions they may have.

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