Dubai Media Council Seeks Collaboration with TikTok to Boost Knowledge Exchange

Photo : Dubai government media office

In alignment with directives from His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, a significant meeting was held today between the Dubai Media Council and TikTok. The aim was to explore potential collaboration opportunities that would enhance knowledge exchange and bolster Dubai’s position as a leading hub for media innovation and content creation.

During the meeting, Her Excellency Mona Al Marri, who serves as the Vice Chairperson and Managing Director of the Dubai Media Council and is also the President of the Dubai Press Club, engaged in fruitful discussions with TikTok’s CEO, Shou Zi Chew. The discussions centered around Dubai’s commitment to fostering the growth of new media platforms and their potential benefits for local communities.

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Attended by Her Excellency Nehal Badri, Secretary General of the Dubai Media Council, the meeting highlighted the media's vital role in promoting sustainable development and supporting Dubai’s ambitious goals as outlined in the Dubai Economic Agenda D33 and Dubai Social Agenda 33. These initiatives aim to position the emirate as a global leader and the preferred destination for living, working, and visiting.

The conversation also focused on various collaboration opportunities between the Dubai Media Council and TikTok. Emphasis was placed on training initiatives, sharing expertise, and exchanging knowledge to leverage TikTok's experience in nurturing a new generation of skilled content creators.

Her Excellency Mona Al Marri remarked, “Dubai plays a key role in advancing the regional media landscape by fostering strategic collaboration with digital media industry leaders. Our focus is on harnessing successful global experiences to train and prepare media professionals and content creators, empowering them to drive media development using cutting-edge tools and innovative practices.”

She further added that the UAE leadership is firmly committed to supporting and nurturing local talent, equipping them with the necessary skills to create inspiring content that showcases Dubai’s success story to a global audience.

Since establishing its regional base in Dubai in 2018, TikTok has experienced remarkable growth and popularity in the MENA region, particularly among younger demographics. The platform’s user base continues to expand rapidly, reflecting a strong acceptance and dynamic evolution within the MENA market.

Nov. 2, 2024 3:17 p.m. 539

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