Photo : Dubai Government Media Office
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), presided over a significant meeting of the council today, emphasizing his dedication to assessing the council's achievements and the progress of its strategic goals. The meeting aimed to enhance Dubai's position as a global leader in the media sector.
During the session, Sheikh Ahmed commended the council for its relentless efforts to bolster Dubai’s media capabilities and its competitive edge. He underscored several strategic priorities, including the cultivation of Emirati media talent, the promotion of global partnerships, and the sharing of expertise to elevate local media content to international standards. These initiatives are vital in reinforcing Dubai's status as a vibrant hub for media innovation and creativity.
The meeting included a thorough review of Dubai Media Incorporated’s (DMI) strategic development initiatives. Key topics addressed involved the attraction and training of Emirati media professionals, the expansion of strategic partnerships with various media institutions for knowledge sharing, and collaboration with leading global new media technology companies. These steps are designed to ensure that DMI remains at the forefront of industry advancements, enhancing its competitiveness and delivering high-quality content that resonates with audiences both in the UAE and around the world.
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Additionally, the council reviewed the #ZayedAndRashid campaign initiated by Brand Dubai, the creative division of the Government of Dubai Media Office. This campaign, launched under the directives of Sheikh Ahmed, is designed to celebrate national occasions while honoring the legacy of the UAE's Founding Fathers: the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum. The initiative, which involves collaboration with government, semi-government, and private sector entities, coincides with UAE Flag Day and the 53rd Eid Al Etihad celebrations. Sheikh Ahmed was briefed on the preparations for this campaign, which will showcase an array of festivities across the emirate from November 3 to December 2.
The meeting also focused on the Media Knowledge Exchange Programme, a strategic initiative launched by the Dubai Media Council. This programme aims to establish Dubai as a leader in media innovation by facilitating the adoption of global best practices within the media landscape. Sheikh Ahmed received updates on the programme’s progress, which recently included a delegation from the council visiting Japan. During this trip, the delegation explored 22 media organizations, learning about their operations, cutting-edge technologies, and strategies for human resource development.
Discussions during the Japan visit revolved around fostering collaborative efforts to enhance the local media sector, focusing on knowledge exchange and media production partnerships. The Media Knowledge Exchange Programme seeks to train Emirati media professionals, leveraging insights gained from Japanese companies to strengthen local expertise.
The meeting was attended by Her Excellency Nehal Badri, Secretary General of the Dubai Media Council, along with council members His Excellency Malek Al Malek, His Excellency Mohammed Al Mulla, His Excellency Essam Kazim, Abdullah Belhoul, and Amal Ahmed bin Shabib. Together, they discussed crucial initiatives that aim to position Dubai as a beacon of media excellence on the global stage.
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