Together, DIFC Innovation Hub and du support SME innovation

Photo-GOVERNMENT OF DUBAI MEDIA OFFICE

du, a subsidiary of Emirates Integrated Telecommunications Company (EITC), has announced a strategic partnership with the DIFC Innovation Hub to introduce the 'du Business Entrepreneurship Programme'. This initiative aims to offer substantial support to entrepreneurs and start-ups, focusing on innovative programs and initiatives that foster entrepreneurship within the UAE’s business landscape.

Located within the DIFC Innovation Hub at 'Innovation One', the 'Entrepreneurship Hub' serves as a central hub for SMEs and start-ups. It will host a series of workshops tailored to the needs of the entrepreneurial community, solidifying du's role in supporting the UAE's economic ambitions.

The programme is designed to elevate SMEs by emphasizing scalability and accessibility, guiding them in adapting their operations for growth through flexible telecom and workspace solutions. It also aims to enhance digital literacy among SMEs by providing practical training in communication, marketing, and cybersecurity, thereby boosting productivity and fostering innovation. Additionally, SMEs will be equipped to integrate cutting-edge technologies like AI to enhance competitiveness and streamline operations.

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Moreover, the programme guides SMEs through digital transformation, covering strategic planning, technology adoption, and organizational change management to harness technology for sustainable growth in today's dynamic business environment.

The agreement was formalized in the presence of key dignitaries including Arif Amiri, CEO of DIFC Authority, and Fahad Al Hassawi, CEO of du, underscoring their commitment to nurturing the entrepreneurial ecosystem in the Middle East. Al Hassawi highlighted that the initiative aligns with du's strategic goals to bolster the regional economy by empowering SMEs and start-ups.

Arif Amiri echoed these sentiments, emphasizing the critical role of SMEs and start-ups in driving innovation and economic growth in Dubai. He noted DIFC's status as a vibrant hub for over 1,000 FinTech and innovation companies, providing a conducive environment for fostering future leaders in finance and technology.

The partnership between du and DIFC will leverage du's telecommunications expertise and DIFC's global financial hub status to create synergies and support entrepreneurial success. This collaboration follows the recent inauguration of the Dubai AI Campus, underscoring Dubai's commitment to nurturing AI-driven innovation through multinational partnerships facilitated by the DIFC Innovation Hub and du.

Aligned with the D33 agenda to develop SME scale-up programs, the 'du Business Entrepreneurship Programme' will offer specialized workshops focused on AI transformation within the UAE's SME and start-up sectors. These workshops will cover topics such as leveraging AI for customer acquisition, building robust CRM systems, adopting emerging technologies, enhancing customer engagement, and optimizing back-office efficiency.

Entrepreneurs participating in the programme will gain access to the newly launched Innovation One building at the DIFC Innovation Hub, offering innovative workspace solutions tailored to foster creativity and nurture new business ideas. This workspace, available for booking via the "Letswork" app, aims to become a hub of innovation and collaboration.

In conclusion, the 'du Business Entrepreneurship Programme' underscores du's commitment to supporting entrepreneurial growth in the UAE by providing comprehensive resources, expert mentorship, and dynamic networking opportunities. It aims to contribute to the UAE's vision of economic diversification and innovation, positioning itself as a catalyst for SME success in the region.

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