Dubai Holding Asset Management Unveils New Branding for Residential Portfolio

Photo : Dubai government media office

Dubai Holding Asset Management (DHAM) has officially rebranded its residential leasing portfolio from Dubai Asset Management to Dubai Residential. This transition follows the integration of Nakheel and Meydan into Dubai Holding, significantly expanding the portfolio’s offerings. This rebranding represents a pivotal milestone in the company's journey, which has been actively shaping Dubai's residential leasing landscape for over 20 years. It underscores the group's commitment to improving the quality of life for residents and supporting the emirate's ongoing development.

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Under the unified brand of Dubai Residential, the portfolio now encompasses 40,000 homes and caters to more than 150,000 residents. The rebranding aims to highlight the company's focus on creating future-oriented, interconnected communities, with plans for strategic growth in the years ahead. The portfolio features a diverse range of properties, from premium waterfront locations to family-friendly neighborhoods.

Malek Al Malek, Group CEO of Dubai Holding Asset Management, remarked, “Dubai's rapid economic growth and urban development exemplify the visionary leadership of our government, a vision recognized by residents, tourists, and visitors alike. As a company devoted to nurturing Dubai’s high quality of life, we are at a critical juncture as the city adapts to meet the demands of its expanding population and aims for a sustainable and dynamic future.”

Al Malek further emphasized that the rebranding marks a significant chapter in the group’s legacy, focusing on building diversified and connected communities. He noted the ample opportunities arising in Dubai’s real estate market, stating, “This new identity reinforces our leadership in a competitive leasing landscape, solidifying our position as one of Dubai’s largest residential leasing portfolios. It highlights the extensive reach of our offerings and the pivotal role we play in enhancing Dubai’s status as a desirable destination.”

Established in the early 2000s, the group has continuously evolved through strategic expansions, culminating in the rebranding to Dubai Asset Management. A significant milestone occurred in 2020 with the integration of Meraas into Dubai Holding, enhancing the residential vertical’s influence and market presence. This expansion accelerated in 2024 with the incorporation of Nakheel and Meydan, positioning the newly branded Dubai Residential as one of the largest residential leasing portfolios in Dubai, showcasing a vast geographic footprint and a variety of communities.

The comprehensive Dubai Residential portfolio includes notable developments such as City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate, and International City.

As Dubai's residential real estate market experiences strong demand heading into 2025, the rebranding aligns with this positive trend. Industry reports indicate that Dubai is a global leader in the prime rental market, driven by pro-business policies, accessible visa programs, and geopolitical stability. Notably, the city’s population grew by over 25,700 in Q1 2024 alone.

This demand creates valuable growth opportunities for Dubai Residential’s diverse leasing portfolio, appealing to premium home seekers, families, professionals, and corporate clients. Residents benefit from state-of-the-art digital services, including a dedicated resident app for contract renewals, maintenance requests, and payments. Community-focused retail centers, sports amenities, and events enhance the living experience, complemented by exclusive discounts from leading service providers and retailers.

The rebranding also entails an update of the brand's visual identity, ensuring that all assets are aligned under a cohesive brand umbrella. This move reflects the group’s commitment to innovation, aiming to strengthen its market presence and reinforce its legacy as a key player in Dubai’s competitive residential leasing sector.

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