Photo : Dubai Government Media Office
Dubai Culture & Arts Authority has backed Emirati designer Shatha Essa in launching her new children’s wear brand, Shatha Essa Kids Collection, at Harrods, London. This marks a significant achievement as Shatha Essa Kids becomes the first national brand to feature at the prestigious store. This initiative aligns with Dubai Culture's commitment to promoting Emirati talent on a global scale.
At Harrods, Shatha Essa Kids occupies a dedicated section on the fourth floor, within the luxury brands room. The space showcases the brand's latest collections, characterized by whimsical designs inspired by fairytales and dreams. Designed personally by Shatha, the area aims to evoke the atmosphere of a joyful birthday party where children can engage in role-playing and dress up dolls adorned in dresses reminiscent of those available for purchase. An interactive theatre further enhances the experience, featuring illustrations of the dresses in various scenarios to encourage imaginative play among young visitors.
Khulood Khoory, Director of the Projects & Events Department at Dubai Culture, emphasized the authority's role in nurturing creative talents and supporting their growth. She highlighted the ability of Emirati designers to innovate and establish successful projects that transcend local boundaries, thereby showcasing the cultural identity and potential of Dubai’s design sector.
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Shatha Essa, Founder & Creative Director of Shatha Essa Kids, expressed her gratitude for Dubai Culture's support, describing the opportunity to showcase her brand at Harrods as a milestone in her career and a testament to the capabilities of Emirati talent. She emphasized that every piece in the collection is designed and crafted in Dubai, underscoring the city's progress in the fashion industry.
Inspired by her daughters, Hessa and Hind, Shatha Essa Kids offers a collection designed to capture joy and elegance through voluminous dresses, sophisticated outerwear, and delicate accessories adorned with shimmering sequins and intricate details.
The launch of Shatha Essa Kids at Harrods not only elevates the profile of Emirati fashion on the global stage but also underscores Dubai Culture’s commitment to fostering creativity and innovation within the local design community.
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