GROHE, a prominent name in bathroom solutions and kitchen fittings and part of the global leader LIXIL, is set to unveil a new training program aimed at renovation professionals. This initiative seeks to immerse industry experts in the GROHE approach, emphasizing premium quality, sophisticated design, and cutting-edge technology.
Stefan Schmied, Leader of LIXIL IMEA, highlights GROHE's commitment to combining timeless elegance with advanced technology. "GROHE’s designs are a perfect fusion of timeless elegance and advanced technology," he states. "Our innovations are engineered to provide precision and durability, ensuring an unmatched user experience. Each product is meticulously crafted to deliver not just functionality, but also an aesthetic that elevates the everyday experience of water."
GROHE's philosophy of Sensual Minimalism, characterized by distinctive design elements like the Lozenge shape, the Ring, and the 7-degree Angle, is central to its identity. These elements not only define the brand's products but also reflect its commitment to marrying meticulous craftsmanship with exceptional aesthetics.
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The recently revitalized GROHE Spa exemplifies this integration of form and function. This collection includes elaborate faucet designs, customizable ceiling showers, intricate ceramics, and a range of accessories in curated colors and finishes. Customers can create a personalized spa experience at home, selecting from exclusive designs and modular shower solutions, including the bespoke Atrio and Allure Brilliant Private Collections, produced using advanced techniques such as 3D metal-printing.
In response to the industry's shift towards smart technology, GROHE remains at the forefront of innovation. The brand has introduced several technologies aimed at enhancing hygiene, convenience, and luxury while promoting sustainability. GROHE’s EcoJoy technology, for example, reduces water consumption by up to 50 percent without compromising performance. This is achieved through a flow limiter in shower heads and taps, which also lowers energy consumption by reducing the need for hot water.
Another notable innovation, GROHE Blue, offers filtered still, medium, or sparkling water directly from the tap. Its intelligent system with a high-performance filter provides users with their preferred type of water at the touch of a button, eliminating the need for bottled water.
GROHE's SilkMove ES technology enhances responsible water and energy management. By keeping the tap lever in the cold-water position, this feature prevents unnecessary heating of water, which is especially useful for activities that do not require warm water.
The GROHE TurboStat technology further improves water efficiency by reacting to changes in water pressure with heightened sensitivity. This innovation ensures that the desired shower temperature is maintained throughout the duration of the shower, thus conserving water.
As part of its commitment to fostering talent, GROHE is launching a training and certification program for renovation professionals and designers in the UAE. This program will provide participants with the skills and knowledge to integrate GROHE’s product portfolio into their renovation projects. The training will focus on innovative uses of GROHE products, and top designs will be showcased on the company’s social media platforms. This initiative aims to cultivate a pool of skilled professionals proficient in GROHE’s expertise, offering homeowners access to high-quality renovation services and ideas.
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