First Day of ‘ImpaQ’ Forum Wraps Up Successfully in Riyadh

Photo : SPA

The first day of the "ImpaQ" Forum ended on Wednesday in Riyadh. The event was supported by Minister of Media Salman bin Yousef Al-Dossary. More than 1,500 influencers, experts, and content creators from Saudi Arabia and other countries joined the event.

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The forum began with a special performance called "The Butterfly Effect," which matched the forum’s message and importance in many areas.

Minister Al-Dossary talked about how influencers have an important role today. He said that influencers can use their power to inspire creativity, new ideas, and help with social and economic growth.

On the first day, at the "Innovation Stage," there were talks about topics like "Balancing Life and Social Media" and "Saudi Arabia: A Gateway to Space." The speakers also talked about how influence is growing in media, investment, and new ideas, and they also highlighted women in sports and Saudi companies that are making a big difference.

In the "Influence Zone," participants joined talks like "How Creators on Snapchat Make Their Content" and "From the Green Pitch to Social Media: The Reach of Sports." The talks also focused on how digital platforms and technology are changing and how they can be used to have a big effect on the world.

At the "Lab" area, more than 500 people joined hands-on workshops. One of the main speakers was Philip Kotler, a famous marketing expert, who talked about how marketing has changed over 50 years and the importance of building good relationships and communication.

The ImpaQ Forum is the biggest event of its kind in Saudi Arabia, covering more than 23,000 square meters. It has three main sections: the "Innovation Zone," for talks and panel discussions; the "Influence Zone," where influencers share their stories; and the "Creativity Zone," for workshops and creative shows.

The forum includes over 40 activities over two days. These activities cover topics like media, sports, tourism, entertainment, and technology. More than 30,000 people are expected to visit, and the opening ceremony was watched by over 1 million people online.

The forum will continue tomorrow with more talks and workshops, featuring more experts and influencers. It promises to be another day full of inspiration.

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