Dubai International Chamber Partners with Vietnamese EV Leader VinFast to Boost Middle East Expansion

Photo : Dubai Government Media Office

Dubai International Chamber, one of the integral chambers under Dubai Chambers, has played a pivotal role in facilitating VinFast Trading and Production Joint Stock Company (VinFast), a prominent electric vehicle manufacturer from Vietnam, in establishing its regional headquarters in Dubai. This strategic move marks a significant milestone in VinFast's global expansion strategy and underscores Dubai's allure as a prime business destination in the Middle East.

The chamber actively facilitated introductions and crucial meetings for VinFast with key stakeholders, including governmental bodies, potential dealership partners, and distributors. This support has streamlined VinFast's market entry process and operational setup within the region. Choosing Dubai as its regional hub reflects the city's exceptional advantages as a global trade hub, offering unparalleled access to markets across the Middle East, Africa, and South Asia.

Salem Al Shamsi, Vice President of Global Markets at Dubai Chambers, highlighted Dubai's thriving business environment and its appeal to international investors and entrepreneurs. He emphasized Dubai International Chamber's commitment to attracting global companies and enabling them to leverage Dubai's strategic location as a launchpad for regional and global market expansions.

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Since establishing its office in the Jebel Ali Free Zone (JAFZA) with the chamber's support, VinFast has made significant strides in the Middle East market. The company has successfully forged dealership agreements in Oman and the UAE, indicating strong growth prospects in the region. VinFast plans to expand its product range and forge strategic partnerships locally to bolster its market presence.

Mr. Ta Xuan Hien, CEO of VinFast Middle East, underscored the importance of collaboration with Dubai International Chamber and regional partners in swiftly establishing VinFast's footprint in the Middle East. He emphasized VinFast's commitment to innovation in providing intelligent, safe, and convenient mobility solutions, aimed at transforming the transportation sector towards sustainability.

With Dubai poised as a burgeoning market for electric vehicles (EVs), driven by increasing consumer demand for eco-friendly mobility solutions, supportive governmental policies, and ongoing investments in EV infrastructure, VinFast is well-positioned to capture a substantial market share. The company aims to contribute significantly to regional sustainability goals through its innovative EV offerings.

VinFast's global expansion strategy includes establishing a presence in major international markets such as the United States, Canada, Europe, Asia, and now the Middle East. The company's commitment aligns with Dubai International Chamber's efforts to attract foreign direct investments and support Dubai-based companies in line with the objectives of the Dubai Economic Agenda (D33) and the chamber's strategic priorities.

The chamber's extensive network of international representative offices, currently numbering 31, plays a crucial role in attracting global businesses to Dubai. These offices serve as essential gateways for foreign direct investments, facilitating the expansion of Dubai's business ecosystem and reinforcing its position as a global business hub.

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