Sonam Kapoor Becomes Dior's Brand Ambassador, Showcasing Chiuri's Designs

Sonam Kapoor has been appointed as the new ambassador for Dior, marking a significant partnership that reflects the luxury fashion house's ambitions in the expanding Indian market. The announcement follows Kapoor's recent appearance at Dior's Spring/Summer 2025 show during Paris Fashion Week, where she made a stunning impression.

In a statement regarding her appointment, Dior emphasized Kapoor's multifaceted talent as an actress, producer, and fashion icon, declaring her to embody the audacity, grace, and elegance that defines Dior's style. The brand highlighted the cultural connections between Dior and India, stating, “More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”

Sonam Kapoor expressed her enthusiasm for this new role, describing it as a “beautiful cultural synergy” that links Dior to India. She shared her excitement about the journey ahead, stating, “It’s an honour to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion.” Kapoor further noted that each of Dior's collections showcases unique vision and intricate craftsmanship, resonating deeply with her personal style.

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As part of her role, Sonam Kapoor will showcase collections designed by Maria Grazia Chiuri, Dior's womenswear creative director. Her presence at the Dior Paris show last month reportedly generated a total media impact value of approximately USD 2.7 million, underscoring her influence in the fashion world.

During the Paris Fashion Week in September, Sonam captivated the audience with her gothic-inspired ensemble. She wore a striking all-black outfit that included a tailored trench coat adorned with floral cross-stitch embroidery, a voluminous balloon-hem skirt, and a structured corset shirt featuring Mandarin collars and gold-buttoned sleeves. Completing the look were leather riding boots, tribal jewelry, and bold makeup, showcasing her unique style and solidifying her status as a fashion icon.

This partnership between Sonam Kapoor and Dior not only highlights her prominence in the fashion industry but also signifies the growing importance of the Indian market in the global luxury sector.

Oct. 23, 2024 5:02 p.m. 1542

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