The Central government has formally issued a notice to the prominent e-commerce entity, Amazon, concerning the sale of sweets purportedly labeled as 'Sri Ram Mandir Ayodhya Prasad.' This action follows a complaint filed by the Confederation of All India Traders (CAIT), which contends that Amazon is engaging in deceptive practices by marketing sweets under the classification of "prasad" from the as-yet-uninaugurated Ram Temple in Ayodhya.
Listings on Amazon included items like 'Sri Ram Mandir Ayodhya Prasad - Raghupati Ghee Ladoo,' 'Ayodhya Ram Mandir Ayodhya Prasad - Khoya Khobi Ladoo,' and 'Ram Mandir Ayodhya Prasad - Desi Cow Milk Peda.'
The Consumer Protection Act explicitly forbids "misleading advertisements" that offer false product/service descriptions, guarantees, or have the potential to deceive consumers about the nature, substance, quantity, or quality of the product or service
The notice reflects the government's response to the allegations, initiating an investigation into the matter.
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