Abu Dhabi Investment Office to Host Shoptalk Luxe for Luxury Retail Innovation

Photo : Abu Dhabi Media Office

Abu Dhabi Investment Office (ADIO) and Hyve have joined together to create **Shoptalk Luxe**, a special event focused on luxury shopping. This is the first time Shoptalk is having an event just for luxury retail. It will take place in January 2026 at Emirates Palace in Abu Dhabi. Shoptalk Luxe will be the biggest meeting for leaders in the luxury shopping industry.

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Shoptalk is one of the most important events for the retail world. It is usually held in cities like Las Vegas, Barcelona, and Chicago. It brings together experts from the retail and online shopping industries to talk about the future of shopping. Shoptalk Luxe is a new addition to the Shoptalk events and shows how Abu Dhabi is becoming a top place for luxury shopping. This event will focus on new, exciting shopping experiences for customers.

The luxury shopping market is worth US$1.5 trillion and is expected to grow by more than 10% every year. Shoptalk Luxe will bring together big companies in this market. There will be over 180 speakers from top luxury brands and technology companies, and over 2,500 people are expected to attend. The event will share the latest trends in luxury shopping.

Chalhoub Group, a leading luxury retailer in the Middle East, has agreed to be the Launch Partner for the event, with more global companies to be announced soon. The event will focus on giving customers special, personalized shopping experiences and will provide ideas for stores to stay ahead as customers want better service.

Noura Alfoulathi from ADIO said, "The shopping sector is very important to a strong economy. As customers' needs and wants change, stores must adapt. By hosting this event, Abu Dhabi will be a leader in these changes and help bring together top brands and experts."

Mark Shashoua, CEO of Hyve, said, "Abu Dhabi is the top place for luxury shopping in the Middle East, so it’s the perfect place for Shoptalk. Our partnership with ADIO will help us create an unforgettable event."

Sophie Wawro, President of Shoptalk, said, "Customers today want special shopping experiences. Shoptalk Luxe will help stores meet these demands. We’re excited to work with ADIO to bring this event to Abu Dhabi in 2026."

This event will help make Abu Dhabi an even bigger part of the global luxury shopping world. It will bring leaders and creative people together to discuss the future of high-end shopping. With this new event, Shoptalk will become a central place for the global shopping and online market.

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