Saudi Tourism Unveils Smart Guide 'Sara' to Enhance Visitor Experience

Photo : SPA

The Saudi Tourism Authority has started a new digital service called "Sara," a smart tour guide to help visitors enjoy their trip in Saudi Arabia. This launch happened during the LEAP 2025 conference, showing Saudi Arabia’s focus on using modern technology in tourism. "Sara" is now available on the "Spirit of Saudi Arabia" platform, giving travelers useful travel tips and suggestions to make their visit easy and fun.

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This smart guide gives tourists helpful details about places, travel advice, and personal recommendations. It mixes new technology with Saudi Arabia’s rich culture and can be used in many languages so visitors from different countries can understand it.

The goal of "Sara" is to make travel in Saudi Arabia simple and smooth. The Saudi Tourism Authority wants to use digital tools to improve tourism, support local businesses, and bring more investment into the country.

This new step also shows that Saudi Arabia is working to become a leader in smart tourism. With "Sara," visitors can explore easily, which can help increase tourism spending and grow the country’s economy. It will also open more business chances, help small businesses, and add to Saudi Arabia’s development.

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