Instashop users can donate to Fathers’ Endowment campaign via the app

Post by: Layla Badr

Photo: Dubai Governemnt Media Office

Instashop, one of the UAE’s top online marketplaces, has announced its support for the Fathers’ Endowment campaign. This campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The campaign, which started during Ramadan, aims to honour fathers in the UAE by creating a long-term endowment fund. The goal of this fund is to provide medical treatment and healthcare for people in need, ensuring support for the less fortunate.

Instashop is making it easy for users to contribute to the Fathers’ Endowment campaign. Anyone who wants to donate can simply download the Instashop app from the Google Play Store or Apple’s App Store. Within the app, users can select a donation amount starting from AED 10, with other options including AED 20, 50, 100, 200, 300, 400, and 500.

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The Fathers’ Endowment campaign is an initiative of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). It allows people to donate in their father’s name, helping to spread the values of respect, kindness, and unity. The campaign also strengthens the UAE’s role as a leader in humanitarian and charitable efforts, promoting the idea of sustainable giving.

Nikola Cabarkapa, CEO of Instashop, shared his thoughts on this initiative. He said, “Supporting the Fathers’ Endowment campaign reflects our commitment to meaningful community efforts. The UAE has a strong culture of generosity, and we are honored to take part in this important cause to provide healthcare for those in need.” He added, “Through our app, we are giving people an easy and convenient way to contribute to a cause that will have a lasting impact on many lives.”

The Fathers’ Endowment campaign welcomes donations from individuals and businesses through several channels. People can donate online by visiting Fathersfund.ae, or by calling the toll-free number 800 4999. Donations can also be made via bank transfer in UAE dirhams to Emirates Islamic Bank (IBAN: AE020340003518492868201). Those who prefer SMS donations can contribute by sending the word “Father” to 1034 to donate AED 10, 1035 to donate AED 50, 1036 to donate AED 100, and 1038 to donate AED 500 for Etisalat by e& and du users. Another way to donate is through the DubaiNow app by selecting the “Donations” tab or by visiting Dubai’s community contributions platform, Jood.ae.

With these various options, the Fathers’ Endowment campaign aims to encourage more people to take part in supporting those in need and making a meaningful difference in their lives.

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