Hamdan bin Mohammed Engages with TikTok CEO in Strategic Meeting

Photo : Dubai government media office

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, met with Shou Zi Chew, CEO of TikTok, one of the leading social media platforms globally, to discuss strategic partnerships aimed at enhancing Dubai's media sector. The meeting took place as part of Dubai's initiative to collaborate with global leaders in new media technology.

During the meeting, Sheikh Hamdan emphasized Dubai’s commitment to fostering relationships with top media tech companies like TikTok. He stated, "Dubai is dedicated to expanding partnerships with global new media technology leaders to enhance the competitiveness of its media sector. Through strategic collaborations, we aim to nurture local talent, integrate cutting-edge expertise, and strengthen Dubai's position as a dynamic hub for media innovation that is at the forefront of the industry’s evolution."

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He further articulated the importance of creating an environment that promotes creativity and excellence in media content on a global scale. "Through our partnerships, we also seek to ensure that the UAE’s media talent and enterprises are supported in keeping pace with advancements reshaping the global industry. Building on its successes over the past two decades as the epicenter of the region’s media sector, Dubai continues to offer an exceptional base for leading international companies in the industry to advance innovation and capitalize on growth opportunities," he added.

In line with Dubai's strategy to enhance knowledge exchange around new media tools and content creation, the Dubai Press Club is set to host a roundtable discussion led by Shou Zi Chew. The event, titled "Shaping the Future of Content Creation and Empowering Creativity," aims to gather prominent content creators from the region to explore the evolving landscape of content creation in the UAE.

Since TikTok established its regional headquarters in Dubai in 2018, it has witnessed remarkable growth in the MENA region, particularly among younger demographics. The platform's user base has been rapidly expanding, reflecting the increasing acceptance and evolution of digital content consumption in the MENA market.

The meeting was attended by several dignitaries, including His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council; His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications; His Excellency Helal Saeed Al Marri, Director General of the Dubai Department of Economy and Tourism; Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council; Emir Gelen, Director of Public Policy METAPSA at TikTok; and Jenan Mohamed Alhashili, Head of Public Policy for the GCC at TikTok.

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