Ajman, UAE Experiences 9% Growth in UK Tourists as Tourism Delegation Launches UK Promotional Tour

The Ajman Tourism Development Department (ATDD) is working hard to make Ajman a top destination for British tourists after a fantastic 9% increase in visitors from the UK in 2024. To keep this momentum going, His Excellency Mahmood Khaleel Al Hashmi, Director General of ATDD, is leading a special promotional tour across the United Kingdom. The tour started on February 16 and will run until February 21, 2025.

The main goal of this tour is to strengthen Ajman’s place in the UK travel market by showcasing the emirate’s unique tourism offerings, luxury hotels, and exciting attractions. The department hopes that by meeting UK-based travel agents, tourism leaders, and other industry professionals, they can create strong partnerships and encourage more British tourists to visit Ajman.

Ajman’s Tour Across the UK
The tour, led by His Excellency Mahmood Khaleel Al Hashmi, will visit major cities in the UK, including Edinburgh, Newcastle, Reading, and London. The aim is to meet with UK travel industry representatives, build relationships, and explore new opportunities to promote Ajman’s tourism. ATDD will also have meetings with UK tour operators and travel agencies to further promote Ajman.

Ajman’s Growing Popularity Among British Tourists
The United Kingdom has become one of the top ten countries sending tourists to Ajman, playing a big role in the growth of Ajman’s tourism sector. In 2024, the number of British tourists visiting Ajman grew by 9%, one of the highest increases in recent years.

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Moreover, the average length of stay for British tourists increased by 36%, showing that more UK visitors are enjoying longer vacations in Ajman. This rising interest is due to Ajman’s beautiful combination of attractions, such as:

Tranquil beaches perfect for relaxation and water sports.
A variety of luxury hotels and resorts to cater to all kinds of travelers.
Stunning natural landscapes, offering visitors a peaceful escape.
Rich cultural and historical sites, where visitors can experience Emirati traditions.
The UK Market’s Role in Ajman’s Tourism Growth
Ajman’s tourism strategy focuses on attracting more European tourists, especially from the UK. With the growing number of British visitors, the ATDD sees huge potential to expand even more in this market.

His Excellency Mahmood Khaleel Al Hashmi explained, "Through this tour, we aim to raise awareness about Ajman as a wonderful travel destination and find new opportunities to collaborate with the UK tourism industry." He added, "We want to sign important agreements with UK tourism partners to attract even more visitors and help Ajman become a major tourism hub in the European market."

Hotels and Travel Partners Join Ajman’s UK Tour
The promotional tour will also highlight Ajman’s top hotels and resorts, with representatives from some of Ajman’s best-known accommodations joining the tour. These include:

Ajman Hotel
Fairmont Ajman
Bahi Ajman Palace Hotel
The Oberoi Beach Resort
Emirates Airline
By partnering with these hotels and travel companies, ATDD aims to showcase Ajman’s world-class accommodations and offer special vacation deals to UK tourists.

What Makes Ajman Special as a Travel Destination
Ajman’s popularity as a travel destination is rising thanks to several factors that set it apart from other places in the UAE:

A Peaceful Alternative to Busier Destinations
Ajman offers a calm and relaxing atmosphere compared to the fast-paced cities like Dubai and Abu Dhabi. It’s perfect for travelers seeking peaceful getaways, luxury hotels, and a closer connection to nature and culture.

Beautiful Beaches and Exclusive Resorts
Ajman’s beaches are some of the most beautiful in the UAE. With clear waters and white sandy beaches, it’s ideal for relaxing and enjoying luxury resorts like Fairmont Ajman and The Oberoi Beach Resort, offering exclusive beachfront experiences.

Rich Emirati Culture and Heritage
Ajman is also known for its cultural and historical sites. Some of the must-see attractions include:

Ajman Museum, located in an 18th-century fort.
Al Zorah Nature Reserve, home to mangrove forests and wildlife.
Traditional souks, where visitors can shop for handmade Emirati goods and enjoy authentic food.
These attractions make Ajman not only a beach destination but also a place to explore the culture and history of the UAE.

What’s Next for Ajman’s Tourism?
Ajman’s efforts in the UK are part of a larger plan to position it as a top destination in the UAE and beyond. With more British tourists visiting, more European travelers showing interest, and investments in new hotels and attractions, Ajman is set for even more success in the travel industry.

The promotional tour in the UK is an important step toward greater recognition for Ajman, helping the emirate become a popular choice for British tourists seeking luxury, culture, and relaxation.

Ajman’s Bright Future
Ajman’s focus on growing its global presence through marketing and collaborations with the travel industry is already paying off. The 9% increase in UK visitors in 2024 and the 36% rise in the average length of stay show that more British tourists are discovering Ajman’s appeal.

By strengthening partnerships with UK tourism agencies, luxury hotels, and travel companies, Ajman is paving the way for even more visitors from Europe in the future.

With its breathtaking beaches, luxurious resorts, and rich culture, Ajman is becoming not just a hidden gem in the UAE but also an exciting and rising star in global luxury travel.

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