Global Leaders to Discuss 'Agile Governments' and Innovation at IGCF 2024

Photo : SHARJAH GOVT MEDIA BUREAU

International Government Communication Forum (IGCF) 2024: Shaping the Future of Government Communication Under the patronage of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the 13th edition of the International Government Communication Forum (IGCF 2024) will take place on September 4-5, 2024, at the Expo Centre Sharjah. This annual forum, organized by the Sharjah Government Media Bureau (SGMB), will focus on the theme ‘Agile Governments… Innovative Communication’, bringing together global leaders, experts, and professionals to explore the evolving landscape of government communication in the digital age.

Event Overview

IGCF 2024 aims to redefine government communication strategies by addressing how agile governments can effectively manage and communicate their policies in the face of rapid global changes. The two-day event will feature a series of expert-led discussions, constructive dialogues, and interactive workshops. These will delve into innovative communication strategies, tools, and models that support resilient governments and advance their goals across various domains including social, economic, cultural, and tourism sectors.

Key Themes and Pillars

1. Economic Resilience: The forum will examine how government communication can bolster economic resilience and sustainable growth. Discussions will focus on enhancing communication’s impact on emerging sectors like the silver economy, space economy, and rare metals, which are crucial for sustainable development.

2. Adventure Tourism: IGCF will explore the role of government communication in promoting adventure tourism. The focus will be on how innovative communication strategies can drive sustainable tourism development by highlighting adventure-based experiences in diverse tourism sectors.

3. Talent Attraction: Effective communication as a tool for attracting and retaining talent will be another critical theme. The forum will address how governments can use communication strategies to attract top talent in the competitive global job market.

4. Digital Transformation: Discussions will cover the adoption of digital technologies in government communication. This includes the use of big data, artificial intelligence, and cloud technologies to enhance transparency, interaction, and service delivery.

5. Cross-Cultural Understanding: The forum will also explore how innovative digital and personal interactions can foster cross-cultural understanding and enhance global cooperation. This pillar aims to bridge gaps, build international connections, and promote dialogue.

Statements and Expectations

HE Tariq Saeed Allay, Director General of SGMB, emphasized the forum’s alignment with the UAE’s vision for inclusive and sustainable development. “IGCF 2024 embodies the UAE’s commitment to effective communication and sets a path for future development. The forum will showcase best practices and innovative communication strategies essential for governments to achieve their aspirations,” said Allay.

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Allay further noted, “Communication must evolve continuously in its methods and techniques, engaging communities as active partners. IGCF 2024 will highlight how immersive and innovative communication can address current challenges and drive future growth.”

Previous Engagements and Future Outlook

The IGCF has historically been a platform for global leaders and experts to exchange ideas on effective government communication. This year’s edition aims to further enhance the role of communication in governance, emphasizing the need for agility and innovation to address the complex challenges faced by modern governments.

IGCF 2024 is expected to contribute significantly to the global discourse on government communication, providing valuable insights and strategies for adapting to the rapidly changing digital landscape and fostering international collaboration.