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The retail brand options for the Dubai Police Esaad Card include Carrefour.

The Esaad Card Center at Dubai Police has entered into a partnership memorandum with "Majid Al Futtaim Retail," the exclusive operator of Carrefour in the UAE. This significant agreement, signed by key representatives from both organizations, brings the Carrefour chain of stores into the "Esaad" program, offering exclusive discounts of up to 10% on a variety of products and goods for Esaad cardholders.

The memorandum signing was a noteworthy event attended by Ms. Mona Al Amri, Director of the Esaad Card Center, and Colonel Masoud Al Hammadi, Deputy Director of the center, on behalf of Dubai Police. Representing "Majid Al Futtaim Retail," Mr. Karim Behaji, Vice President of Financial Affairs, was present to sign the agreement. The ceremony was graced by the presence of several officers and staff from both organizations, underscoring the importance and mutual benefit of this collaboration.

Ms. Mona Al Amri emphasized the memorandum's significance, highlighting how it reflects the Esaad Card Center's dedication to attracting major global commercial entities that appeal to a broad segment of society. She pointed out that this initiative is aimed at enhancing the happiness and satisfaction of employees who hold Esaad discount cards. By providing these valuable discounts, the program positively influences employees' work efforts and productivity, ultimately leading to improved services for their partners. The inclusion of Carrefour in the Esaad program is seen as a strategic move to offer more value to cardholders, ensuring their loyalty and continuous engagement with the program.

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Mr. Karim Behaji, Vice President of Financial Affairs at "Majid Al Futtaim Retail," expressed his honor in partnering with the Esaad Card Center at Dubai Police. He stressed Carrefour's commitment to delivering exceptional services and offers to customers in the UAE. Behaji mentioned that Carrefour is dedicated to adding value to its customers' shopping experiences through unique offers and discounts, alongside the 'SHARE' loyalty program, which provides further savings opportunities tailored to customers' budgets. With over 125 Carrefour stores spread across the UAE, the partnership ensures that Esaad cardholders will enjoy these exclusive discounts, enhancing their shopping convenience and satisfaction.

The partnership between the Esaad Card Center and "Majid Al Futtaim Retail" is set to create substantial benefits for Esaad cardholders. This initiative is part of a broader strategy to include high-value partners in the Esaad program, thereby enhancing the overall benefits for cardholders. The discounts at Carrefour stores will cover a wide range of products, ensuring that cardholders can save on their everyday purchases as well as special items.

Ms. Mona Al Amri highlighted that the Esaad Card Center continuously seeks to forge alliances with prominent global brands, ensuring that the program remains attractive and beneficial to a large demographic. This approach not only boosts employee morale but also fosters a positive work environment where employees feel valued and supported. The ultimate goal is to create a more motivated workforce that is dedicated to providing excellent service to their partners and the community at large.

Mr. Karim Behaji elaborated on Carrefour's role in this partnership, noting that the retail giant is committed to enhancing customer experiences through innovative offerings and substantial discounts. The 'SHARE' loyalty program, integrated with the Esaad discounts, offers a dual benefit that maximizes savings for customers. This comprehensive approach to customer satisfaction is part of Carrefour's broader mission to be the preferred shopping destination in the UAE. The extensive network of Carrefour stores across the country ensures that Esaad cardholders have easy access to these benefits, no matter where they are located.

This partnership is also a testament to the proactive efforts of Dubai Police in ensuring the welfare of their employees. By securing such valuable partnerships, the Esaad Card Center demonstrates a commitment to improving the quality of life for its cardholders. This initiative is expected to have a ripple effect, enhancing employee morale, productivity, and the overall work culture within the organization.

Furthermore, the collaboration with Carrefour aligns with Dubai Police's broader vision of fostering community welfare and happiness. The Esaad card program is a strategic tool in this vision, providing tangible benefits that enhance the daily lives of its members. The inclusion of Carrefour, a trusted and popular retail brand, adds significant value to the program, making it more attractive and beneficial for cardholders.

The partnership between the Esaad Card Center at Dubai Police and "Majid Al Futtaim Retail" is a strategic alliance that brings substantial benefits to Esaad cardholders. With Carrefour offering up to 10% discounts on a wide range of products, cardholders can enjoy considerable savings. This initiative not only enhances the shopping experience for Esaad members but also aligns with the broader goals of employee welfare and community happiness championed by Dubai Police. The presence of over 125 Carrefour stores across the UAE ensures that these benefits are accessible to a large number of cardholders, making everyday shopping more convenient and affordable. This memorandum of partnership reflects a shared commitment to excellence and customer satisfaction, setting a high standard for future collaborations.

May 21, 2024 9:44 a.m. 476

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