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SEHA Unveils New Brand Identity in Abu Dhabi Health Sector

Photo : Abu Dhabi Media Office

Abu Dhabi Health Services Company (SEHA), a subsidiary of PureHealth, has unveiled its new brand identity, marking a significant step forward in its mission to elevate patient experiences in Abu Dhabi's health sector. The launch event, held during the Abu Dhabi Global Healthcare Week, saw the presence of esteemed dignitaries, including His Excellency Mansoor Ibrahim Al Mansoori, Chairman of Department of Health – Abu Dhabi (DoH), and Her Excellency Dr Noura Khamis Al Ghaithi, Undersecretary of DoH.

The rebranding initiative underscores SEHA's commitment to providing best-in-class, personalised care to the community. As part of the strategic move, SEHA aims to reinforce its trusted, unified approach to patient-centric care, supported by a network of over 14 hospitals, 2,300 doctors, and 11,500 employees.

Aligned with the vision of its parent company, PureHealth, SEHA is dedicated to guiding individuals through their health journeys and enhancing the quality of their lives. The new brand identity signifies a renewed focus on delivering compassionate, personalised healthcare that is tailored to meet the diverse needs of the community.

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Speaking at the ceremony, Her Excellency Dr Noura Khamis Al Ghaithi emphasized Abu Dhabi's commitment to becoming a world-leading healthcare destination, driven by an ecosystem of national champions like PureHealth. She praised SEHA's efforts in setting new standards of patient care and bringing innovative technologies to the forefront of healthcare delivery.

Shaista Asif, Group CEO of PureHealth, highlighted SEHA's pivotal role within the healthcare ecosystem, expressing pride in the company's achievements and its significant position in Abu Dhabi's healthcare landscape. The rebranding reflects PureHealth's shared values and vision, as well as its commitment to transforming healthcare delivery in the region.

Saeed Jaber Al Kuwaiti, Group CEO of SEHA, reiterated the company's dedication to excellence and inclusivity, emphasizing SEHA's role as a leading healthcare provider in the UAE. He highlighted ongoing efforts to enhance patient experience, including the introduction of state-of-the-art emergency rooms at key facilities and the launch of dedicated paediatric emergency services.

Efforts to elevate patient experience also include the introduction of new appointment booking options through WhatsApp and the expansion of evening and weekend clinics. These initiatives aim to improve accessibility and accommodate the diverse needs of the population, ensuring that quality healthcare is readily available to all.

SEHA remains committed to promoting wellness, disease prevention, and healthy living through public health campaigns, free screening programmes, and educational workshops. As a healthcare leader serving millions of patients annually, SEHA continues to advance community health and empower individuals to prioritize their well-being.

June 10, 2024 1:34 p.m. 449

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