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Paris 2024 Olympics: Super Rich's Luxe Experience Revealed

This summer, Paris is gearing up for an influx of visitors eager to witness the spectacle of the Olympic Games. However, with the anticipated surge in demand, prices for hotel accommodations are expected to soar, making it challenging for ordinary travelers to afford. Tickets for various events are also anticipated to be in high demand, with even the less prominent competitions drawing eager interest. Consequently, almost every aspect of visiting the French capital is likely to become expensive for average tourists.

However, for the elite spenders among us, no expense is too great. Luxury Olympic packages are already available for purchase, offering exclusive access to the games, alongside extravagant travel and accommodation experiences. Those fortunate enough to partake can expect to pay upwards of several hundred thousand dollars for a front-row seat to the Olympic extravaganza.

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For example, a North American family of five, traveling to Paris for the Olympics with The GR8 Experience, an experiential travel company, can anticipate spending between $250,000 and $380,000. These six-figure sums encompass 11 nights of accommodation, premium seats for the opening ceremony, and tickets to various sporting events such as swimming, water polo, diving, beach volleyball, track and field, and soccer. Additionally, they will enjoy VIP transport services around Paris and have dedicated hosts for their time in the city.

The sports tourism industry is a lucrative one, with a global worth of nearly $588 billion in 2022, projected to grow by 17% by 2030. And with the Paris 2024 Olympic Games being one of the biggest sporting events of the year, demand for exclusive experiences is higher than ever.

Companies like The GR8 Experience are witnessing record inquiries from their predominantly North American clientele for the two-week event. These clients seek direct access to the most popular sporting events, including gymnastics, tennis, and basketball.

With Paris' iconic Seine River poised to take center stage during the opening ceremony, offering a unique floating parade of nations, demand for exclusive experiences is particularly high. Clients are eager to witness this spectacle in the most exclusive way possible.

Some clients have opted for unique experiences such as privately hiring Ducasse sur Seine, the riverboat of renowned chef Alain Ducasse, for an evening. Others will mingle with Olympic executives, heads of state, A-list celebrities, and past Olympic champions at the Trocadéro, the parade's endpoint.

Luxury travel advisers are tapping into the most exclusive packages provided by official hospitality provider On Location, which include access to fully catered hospitality suites with alcohol available. These experiences are reserved for the privileged few, as the general public will not have access to alcohol inside sporting venues due to France's strict regulations.

Beyond the Olympic events, luxury travelers are indulging in various exclusive experiences across Paris. These include private concerts at prestigious venues like the Palais Garnier, private tours of iconic landmarks like the Louvre, and curated gastronomic experiences at Michelin-starred restaurants.

To accommodate their affluent clients, luxury travel advisers have secured bookings at Paris' most prestigious hotels, including Le Royal Monceau Raffles Paris, Le Bristol Paris, and the Shangri-La Paris. Rooms at these properties command top dollar, with rates reaching astronomical heights during the Olympics.

Superyacht charters are also trending for the games, especially in French cities like Marseille and Nice, as well as the remote French territory of Tahiti. Fraser Yachts reports multiple inquiries for events in Tahiti and confirmed charters for events in Marseille.

Luxury travelers are also keen on securing allocations of fine and rare wines to enjoy during their stay in Paris. Cookoon, a luxury gastronomic service, has seen high demand for fine wines from incoming Olympic visitors, including rare Burgundys and prestigious Bordeauxs.

Despite the extravagant requests, luxury concierges are working tirelessly to fulfill their clients' desires, even if it means arranging exclusive behind-the-scenes experiences with Olympic athletes like Simone Biles. For the ultra-high-net-worth individuals descending upon Paris for the Olympics, no request is too complicated to fulfill.

April 19, 2024 4:37 p.m. 4466

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