Photo: Instagram/@natasha.poonawalla
In recent years, archival fashion has become a major trend, proving that true style icons appreciate the beauty of vintage pieces. From glamorous red carpets to high-end runways and celebrity wardrobes, rare fashion treasures from the past are making a big comeback. It’s more than just dressing up—it’s about bringing nostalgia into modern style.
Over the past year, my love for vintage fashion has grown even more. Celebrities are now hunting down some of the rarest designs, proudly wearing them as a tribute to fashion history. Whether it's high-fashion couture from luxury brands or unique finds from thrift stores, fashion lovers are embracing the idea that ‘old is gold.’
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One such star who has mastered this trend is Natasha Poonawalla, the Executive Director of the Serum Institute of India. She made headlines when she wore a stunning 1983 Karl Lagerfeld Haute Couture piece for Chanel. Sharing the look on social media, she simply captioned it, "#oldisgold."
Natasha’s love for archival fashion is nothing new. At the 2024 Met Gala, she wowed everyone in a Viktor & Rolf Fall 2018 couture gown. The outfit, a striking satin-quilted creation, featured dramatic frilled pillows as headgear, perfectly matching the event’s theme. Later, for the after-party, she changed into another vintage masterpiece—a shimmering Paco Rabanne dress from 1967, covered in aluminum plates.
For those who don’t know, owning a Lagerfeld archival piece is considered a huge fashion achievement. His rare designs are in high demand, and only a handful of people can get their hands on them. Lagerfeld’s influence is so significant that the 2023 Met Gala was dedicated to celebrating his legacy. Ahead of the event, the Metropolitan Museum of Art in New York hosted an exhibition called "Karl Lagerfeld: A Line of Beauty," showcasing his remarkable contributions to the fashion world.
The demand for Lagerfeld’s work isn’t slowing down. Last year, billionaire heiress Isha Ambani Piramal, daughter of Mukesh Ambani, turned heads when she wore a vintage Chanel black gown to a pre-wedding event for her brother. This rare couture piece was from Lagerfeld’s Spring/Summer 2018 collection, proving that his designs continue to hold their charm and value even years later.
With stars like Natasha Poonawalla and Isha Ambani championing archival fashion, it’s clear that vintage pieces are more than just clothing—they are timeless works of art that celebrate the beauty of the past while shaping the future of fashion.
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