Integrate Middle East 2024 Revolutionizing Revenue Streams with Advanced Pro AV Integration

Dubai, May 16, 2024 – Integrate Middle East, the premier event in the region focused on Pro AV and integrated solutions, is poised to revolutionize revenue streams through the integration of cutting-edge Pro AV technology. Scheduled from May 21 to 23 at the Dubai World Trade Centre, the event promises firsthand access to innovative digital solutions that have the potential to redefine various industries.

Integrate Middle East 2024 aims to empower industry leaders and technology enthusiasts to explore the transformative potential of advanced Pro AV technology in enhancing customer experiences and driving revenue growth. This initiative is particularly noteworthy given the projected growth of the global Pro AV market, which is estimated to reach USD 4.2 billion by 2032, with a steady growth rate of 3.8 per cent from 2024 to 2032, according to the IMARC Group Report*.

In addition to providing a unique three-day platform for engaging with prospective consumers from the MENA region, attendees spanning the Pro AV ecosystem will benefit from the event's strategic co-location with CABSAT, the MEASA region's largest media and broadcast exhibition, which attracts over 18,000 visitors. The event will feature live and interactive elements, including lighting displays, educational zones, demo arenas, smart home simulations, digital signage, and educational technologies.

With more than 250 global exhibitors showcasing their latest products and solutions from over 120 countries, attendees will have the opportunity to explore the entire spectrum of Pro AV technology providers, encompassing digital signage, command and control rooms, and live event solutions.

Abdulnassir Ali, Regional Sales Manager of Visual Instruments and Professional Display at Epson Middle East, commented: “Epson's professional display solutions cater to a wide range of audiences, from offering the world’s smallest laser projector to delivering immersive experiences for large spaces. With a daily R&D investment of approximately USD 1.22 million, we continue to prioritize innovation. The MENA region is witnessing a growing demand for professional display solutions across various sectors, and we are excited to showcase our offerings at Integrate Middle East 2024, where we can exchange insights with industry leaders and professionals from around the world.”

Mr. Vencent Song, General Manager of Yuyao Vistar Electronic Science and Technology Co. Ltd., remarked: “Participating in Integrate Middle East 2024 provides us with a valuable platform to showcase our advanced product lineup. As one of the world's leading comprehensive manufacturers of live broadcast, film and television, and photographic equipment, we are committed to advancing our position and driving innovation in the industry. We look forward to leveraging this event to explore new revenue channels and foster innovation.”

The event will also address key challenges facing the sector, such as the high cost of advanced audiovisual systems and the need for specialized training to operate them. However, these challenges present opportunities for business leaders to develop cost-effective solutions and provide guidance and support, thereby expanding their market reach.

Abhishek Ganapathy, Director at the Dubai World Trade Centre, stated: "The objective of Integrate Middle East 2024 is to showcase the transformative potential of Pro AV technology integration in unlocking new revenue streams for companies in the region. The event will offer attendees the opportunity to connect with global and regional counterparts, engage with a diverse range of exhibitors, network with industry experts, and gain valuable insights into the future of Pro AV."

From interactive digital signage to immersive virtual reality experiences, Integrate Middle East 2024 will feature a diverse array of Pro AV solutions tailored for retail, hospitality, healthcare, education, media, and government sectors. By understanding how advanced Pro AV technology can drive business growth, enhance customer engagement, and create innovative revenue opportunities through detailed demonstrations, discussions, and hands-on experiences, participants will be well-equipped to drive industry advancement and prepare for the future.

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