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Influencer's Campaign Uses Deepfake of Piers Morgan and Oprah Winfrey, Sparks Controversy

Photo: instagrammed by @oprah

Piers Morgan, a prominent television personality, has raised alarm over a deepfake advertisement featuring manipulated video footage of him and Oprah Winfrey. The deceptive ad, promoting a self-help course by influencer Wesley Virgin, falsely depicted Morgan and Winfrey endorsing the controversial "Genie Script's Manifestation" course, claiming to empower individuals to control their lives and fulfill their deepest desires. YouTube has since removed the misleading video.

Expressing concern about the misuse of artificial intelligence, Morgan emphasized that this incident is part of a troubling trend where public figures are exploited by deepfake AI manipulators for financial gain. He highlighted the potential victims as members of the public who may unwittingly purchase these products, believing the celebrity endorsements are genuine.

In a similar instance on Facebook and Instagram, a deepfake altered Oprah Winfrey's real video to make it appear as if she endorsed the product, though she confirmed she did not. Additionally, a commercial used manipulated footage of food writer Nigella Lawson, falsely suggesting her endorsement of Wesley Virgin's script for realizing dreams through daily affirmations. Lawson's spokesperson dismissed the ad as "fake" and expressed significant concern.

The global worry about deepfake technology is evident, with even Prime Minister Narendra Modi addressing it as a substantial problem. He cited an example of a fake video created using artificial intelligence, emphasizing the importance of responsible technology use in the age of Artificial Intelligence.

These incidents underscore the urgent need for heightened vigilance, regulations, and ethical guidelines to curb the misuse of deepfake technology. The potential risks to public figures' reputations and the deceptive impact on consumers emphasize the necessity for comprehensive measures to detect and prevent the spread of synthetic media content.

Feb. 24, 2024 3:55 p.m. 1299

#DeepfakeConcerns #AIManipulation #SyntheticMediaRisk #EthicalTechUse #MisleadingAds #ProtectDigitalIntegrity #RegulateDeepfakes #PublicTrust #FakeEndorsements #TechnologyResponsibility#headlines #topstories #globalUpdate #dxbnewsnetwork #dxbnews #dxbdnn #dxbnewsnetwork

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