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Emirates Teams Up with Travel Innovators for Enhanced Customer Experience

Photo : Dubai Government Media office

Emirates strengthens its commitment to delivering an exceptional customer experience and expanding its reach across diverse consumer segments through strategic partnerships with industry leaders. At the Arabian Travel Market, Emirates reaffirms its collaboration with Expedia Group while forging new agreements with tech solutions providers Huawei and Tap Payments.

Expedia Group:

Emirates extends its longstanding partnership with Expedia Group to offer travelers an enhanced booking experience and a broader array of services. By promoting select strategic destinations on Expedia Group's platform, Emirates aims to simplify the booking process for travelers. Joint marketing campaigns leveraging data insights will optimize user experiences and drive engagement on Expedia Group sites.

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Tap Payments:

In a bid to expand its Business Rewards partnerships, Emirates joins forces with Tap Payments, a leading fintech company in the region. Through this partnership, Emirates aims to engage Tap's extensive SME customer base by enrolling them in the Emirates Business Rewards Program. Tap Payments Rewards members will have the option to seamlessly convert their rewards points to Emirates Business Rewards points, facilitating travel opportunities for small businesses.


Emirates deepens its strategic cooperation with Huawei, focusing on mutual brand promotion and marketing initiatives across key regions. The enhanced partnership involves tailored sales campaigns in China to drive user engagement and promote Emirates services. Additionally, Emirates reinforces its commitment to providing seamless digital solutions through the Emirates App on Huawei's GalleryApp, ensuring convenient access for users.

These partnerships underscore Emirates' dedication to enhancing the customer experience, engaging with diverse consumer segments, and leveraging innovative technology solutions to deliver unparalleled value across the travel ecosystem.

May 9, 2024 1:50 p.m. 9732

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