Dubai unveils the ZayedAndRashid campaign to honor national celebrations across the UAE

Photo: Dubai Government Media Office

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Council, Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), announced the launch of the #ZayedAndRashid campaign to celebrate key national occasions in the UAE. This initiative, launched in partnership with 16 government, semi-government, and private sector entities, was revealed at a press conference held at the Government of Dubai Media Office.

Coinciding with UAE Flag Day and the 53rd Eid Al Etihad celebrations, the campaign will highlight a wide array of festivities across the emirate from 3 November to 2 December. The events aim to create memorable experiences for the community, showcasing Dubai's achievements, cultural diversity, and rich heritage to residents and visitors alike.

HH Sheikh Ahmed bin Mohammed extended his wishes to the UAE leadership and community during this period of national celebration. The campaign honors the UAE’s founding fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, recognizing their historic role in establishing the Union and fostering a strong sense of national identity. It also introduces visitors to the visionary leaders who have shaped the UAE’s legacy.

His Highness emphasized the importance of consolidating efforts among participating entities to ensure the campaign embodies national unity and pride. He expressed gratitude to the contributors whose events and activities strengthen the spirit of loyalty and reinforce Dubai's global stature while celebrating its unique cultural identity.

Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director General of GDMO, praised the campaign partners for their innovative contributions. She noted that the festivities are a testament to the dedication of institutions and society in honoring the UAE’s history and achievements. Her Excellency highlighted the campaign’s vision to bring stakeholders and communities together, creating an inspiring celebration that reflects the Union’s spirit. She also emphasized the media’s role in showcasing these events across Dubai and reiterated GDMO’s commitment to supporting comprehensive coverage.

Shaima Al Suwaidi, Director of Brand Dubai, expressed appreciation for the collaboration among campaign partners, emphasizing the strong public-private sector cooperation driving this year’s celebrations. She highlighted Brand Dubai’s coordination role, including the organization of the 11th edition of the #UAEFlagGarden, an annual tribute to the UAE flag and its significance. This year’s edition pays homage to the founding fathers, deeply cherished for their pivotal contributions to the UAE’s establishment.

Homegrown businesses from Brand Dubai’s ‘Proudly from Dubai’ network are also participating, creatively incorporating the campaign logo into their products, adding a dynamic touch to the festive atmosphere. The celebrations will feature diverse events and activities across Dubai, offering residents and visitors unique experiences.

The Dubai Culture and Arts Authority will host cultural events at destinations like the Hatta Heritage Village, Al Fahidi Historical Neighborhood, and Al Shindagha Museum, showcasing the UAE’s rich history and culture. The Etihad Museum will highlight the Union's history through exhibitions and interactive displays.

Expo City Dubai will host the ‘Union Symphony’ concert by the Firdaus Orchestra, along with traditional Emirati performances and markets at Al Wasl Plaza. Dubai Municipality will illuminate parks, landmarks, and public spaces while organizing educational workshops and activities.

The General Directorate of Residency and Foreigners Affairs (GDRFA) will celebrate with events at Dubai Airports and Hatta, focusing on maritime heritage and welcoming visitors with traditional Emirati music. Dubai Airports will showcase cultural performances and pay tribute to the founding leaders on social media platforms and traveler screens.

The Dubai Department of Economy and Tourism (DET) will host the ‘Union Day Concert’ featuring renowned artists and traditional performances, alongside fireworks at iconic locations. Seasonal markets and community events will enhance the festive atmosphere.

The Knowledge and Human Development Authority (KHDA) will launch a community campaign promoting national identity, with schools participating in various creative activities. The Museum of the Future will feature the campaign logo and special commemorative tickets, engaging visitors with video tributes.

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Majid Al Futtaim’s malls will host cultural workshops, exhibitions, and live performances. The Roads and Transport Authority (RTA) will decorate key streets and bridges with festive lights and campaign branding. Dubai Holding and Wasl Group will contribute with stunning light displays and workshops at their properties.

The Islamic Affairs and Charitable Activities Department will organize seven events, including women-focused activities and festive decorations. Dubai Media will provide extensive coverage of the campaign, sharing archival content and broadcasting special programs in both Arabic and English.

Through these collaborative efforts, the #ZayedAndRashid campaign seeks to honor the UAE’s history, celebrate its cultural diversity, and instill pride in its community, while presenting visitors with a rich, immersive experience of the nation’s heritage and unity.

Dec. 18, 2024 12:59 p.m. 491

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