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Dubai Launches Mothers' Endowment Campaign, Empowering Global Education


In anticipation of the upcoming holy month of Ramadan, Sheikh Mohammed has unveiled a new philanthropic initiative dedicated to the people of the UAE.

Addressing the public through X, the Dubai Ruler introduced the 'Mother's Endowment' campaign, aimed at raising funds totaling Dh1 billion for educational purposes in honor of mothers.

Accompanied by a heartfelt video, Sheikh Mohammed shared a poignant message with UAE residents, urging widespread participation in the initiative while underscoring the revered status of mothers in Islam.

"Blessed brothers and sisters, as we welcome this sacred month, in line with our annual tradition of launching a humanitarian Ramadan campaign for the people of the Emirates, today marks the launch of the 'Mother's Endowment' - an educational initiative valued at one billion dirhams, serving as an enduring charitable contribution on behalf of mothers in the Emirates," posted the Ruler on X.

"A mother is akin to paradise and a path to heaven. We implore everyone to partake in this endowment, irrespective of age or gender, as we strive to bring joy to our mothers, please our Lord, and observe the month in a spirit of goodness, love, and mercy. May God safeguard the UAE and the mothers of its people," he added.

Campaign Objectives:
The core premise of the campaign revolves around recognizing mothers as the primary educators of their children, nurturing generations and imparting essential knowledge. The fund will serve as a perpetual charitable initiative for all mothers in the UAE.

The campaign seeks to pay tribute to mothers by enabling individuals to make donations in their mothers' names. By backing educational and vocational systems, it also endeavors to support the education and training of individuals in marginalized communities, providing sustainable avenues to elevate their living standards and empowering them to enter the job market. This, in turn, contributes to enhancing stability and fostering development in their communities.

Community Engagement:
Operated under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, the largest foundation in the region dedicated to humanitarian and development efforts, the Mothers' Endowment campaign for education support builds upon the success of previous Ramadan campaigns initiated by Sheikh Mohammed bin Rashid over the past four years. These include the '10 Million Meals' campaign in 2020, the '100 Million Meals' campaign in 2021 spanning 20 countries, the '1 Billion Meals' campaign in 2022 covering 50 countries, and the '1 Billion Meals Endowment' initiative launched in Ramadan 2023, aspiring to establish the largest sustainable food aid endowment fund.

March 5, 2024 11:51 a.m. 12480

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