ASB Capital Begins Operations in DIFC, Expanding Global Business Presence

Post by: Bandan Preet

Photo: WAM

ASB Capital, an asset management firm focused on making a difference, has officially started its operations in the Dubai International Financial Centre (DIFC). The firm, which is licensed by the Dubai Financial Services Authority (DFSA), begins with assets under management (AUM) of $4.5 billion. ASB Capital plans to offer a wide range of wealth and asset management services, including options in public markets, private markets, and investment banking.

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Rafik Nayed, the Group CEO of Al Salam Bank and Managing Director of ASB Capital, shared that this launch is an important milestone in the company’s mission to raise the bar in wealth and asset management. He explained, “As wealthy individuals, family offices, and institutions in the region seek more tailored investment strategies, especially those that offer access to the growing markets of the Gulf Cooperation Council (GCC) and international opportunities, ASB Capital is ready to meet these needs. Our goal is to connect regional opportunities to global investors and bring global investment options to regional clients, offering custom solutions that encourage long-term growth and value.”

Rafik added that ASB Capital is designed to cater to the sophisticated needs of clients in the region, with strategies that span various assets to match their changing financial goals. The firm is committed to building a trusted, independent wealth management platform that creates value for both local and global investors, supported by the solid foundation of Al Salam Bank.

Hichem Djouhri, Senior Executive Officer of ASB Capital, pointed out that the DIFC is becoming a top financial hub, attracting firms that promote innovation and connect global markets. He said, "By opening in the DIFC, ASB Capital strengthens its role as a key link between regional investors and international markets. Our deep understanding of the region, combined with our global reach, will help us provide transformative investment solutions. We are excited to join the DIFC’s mission to shape the future of finance.”

In summary, ASB Capital’s launch in the DIFC marks the beginning of a new chapter in wealth and asset management, offering tailored solutions to meet the needs of investors looking for opportunities both in the GCC and around the world.

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