The cost of visiting South Africa's tourist attractions has decreased.

Image credit-The Times

South Africa stands out among its global counterparts, offering an unexpected advantage in terms of affordability, as highlighted by brokerage RMB Morgan Stanley. Over the past year, the rand has depreciated approximately 9% against major currencies like the dollar and euro, and about 12% against the British pound. This depreciation, coupled with relatively subdued inflation in South Africa compared to other countries, translates to lower relative prices for local goods and services.

According to analysts Mary Curtis and Andrea Masia from the brokerage, the affordability of South Africa becomes evident when comparing prices with those in other countries. For instance, consumers can enjoy nearly three cappuccinos in South Africa for the price of one in the US, and afford a four-night stay at a hotel in Cape Town for the cost of just one night in London. This disparity in prices underscores the value proposition of South African assets, offering investors attractive opportunities in both bonds and equities.

Moreover, with elections on the horizon later in the year, there is potential for a fresh catalyst to unlock further value in South African markets. The relatively cheap valuations of bonds and equities compared to peers make them an appealing investment option amidst global economic uncertainties.

Furthermore, the price differentials support the ongoing recovery in South Africa's net tourist receipts, as visitors find the destination more affordable. Additionally, the weaker currency is expected to contribute to lower import growth, helping to offset the decline in export prices and mitigate the potential deterioration in the country's current account.

In essence, South Africa's affordability advantage, driven by currency depreciation and subdued inflation, presents opportunities for both consumers and investors alike. As the country navigates through economic challenges and political transitions, its value proposition remains resilient, offering potential for growth and investment returns in various sectors of the economy.

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